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Elspeth Pridham is The Insider. Writing about interior design for interior design professionals

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Articles by Elspeth Pridham

Arte wallcovering
  • October 29, 2025October 29, 2025
  • Leave a Comment on Fabric & wallpaper 2025

Fabric & wallpaper 2025

Here’s my pick of the fabric and wallpaper 2025 collections launched for this autumn/winter

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V&A Storehouse East
  • October 29, 2025October 29, 2025
  • Leave a Comment on V&A East Storehouse

V&A East Storehouse

I highly recommend a visit to the V&A’s new East London outpost, a working museum store that’s open to explore

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BIID Interior Design Awards
  • October 29, 2025October 29, 2025
  • Leave a Comment on BIID Interior Design Awards winners

BIID Interior Design Awards winners

I was delighted to be a guest at the BIID Interior Design Awards again this year, held in the truly fabulous Drapers’ Hall

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Artemest penthouse
  • October 28, 2025October 28, 2025
  • Leave a Comment on Project: Artemest penthouse

Project: Artemest penthouse

Last week I was invited to look round Artemest’s first fully furnished penthouse in the UK, brought to life by acclaimed interior designer Róisín Lafferty

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Serengeti Living Decorex 2025
  • October 9, 2025October 29, 2025
  • Leave a Comment on Serengeti Living at Decorex 2025

Serengeti Living at Decorex 2025

Serengeti Living is a ground breaking experience where light, technology and nature converge. Created by home tech integrator Homeplay for Decorex 2025

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Fired Earth paint
  • October 9, 2025October 9, 2025
  • Leave a Comment on This week’s product launches

This week’s product launches

Paint inspired by the coast a totem pole lamp and Nosegay room fragrance. Here are the products that caught my eye this week

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wellbeing home
  • October 9, 2025October 9, 2025
  • Leave a Comment on Project: the wellbeing home

Project: the wellbeing home

Nicola Holden’s ethos is to design for wellbeing. Demonstrated in this south london family home

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Heathfield lighting
  • September 24, 2025September 24, 2025
  • Leave a Comment on This week’s product launches

This week’s product launches

Floral rugs, bark inspired hardware and a clever sleep light. These are the products that caught my eye this week

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Next Chapter Belgravia apartment
  • September 23, 2025September 23, 2025
  • Leave a Comment on Project: Belgravia apartment

Project: Belgravia apartment

Ravi Jassal from Next Chapter Design, talked me through a recent project – completely renovating a listed Belgravia apartment

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Decorex 2025
  • September 23, 2025September 24, 2025
  • Leave a Comment on Decorex 2025

Decorex 2025

Decorex 2025 will be at Olympia from the 12-15 October. As well as a wealth of new products there will be talks, demonstrations and, of course, the famous Decorex bar

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Elspeth Pridham, The Insider
Hello I'm Elspeth, a journalist with over 25 years' experience writing about interiors. The Insider is aimed at interior design professionals - I will be sharing product and event news plus insights from industry experts.

Recent Posts

  • Arte wallcovering

    Fabric & wallpaper 2025

    October 29, 2025
  • V&A Storehouse East

    V&A East Storehouse

    October 29, 2025
  • BIID Interior Design Awards

    BIID Interior Design Awards winners

    October 29, 2025
  • Artemest penthouse

    Project: Artemest penthouse

    October 28, 2025
  • Serengeti Living Decorex 2025

    Serengeti Living at Decorex 2025

    October 9, 2025

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