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Elspeth Pridham is The Insider. Writing about interior design for interior design professionals

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  • Project: Marylebone penthouse

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  • How AI is changing the business of interior design

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  • Five top tips for creating the perfect home cinema

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  • Project: Decorex VIP lounge 2026

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Marylebone penthouse
  • November 12, 2026November 12, 2026
  • Leave a Comment on Project: Marylebone penthouse

Project: Marylebone penthouse

Cuturi Cameto has unveiled its latest project, a Marylebone penthouse shaped by art and craft

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AI and interior design
  • November 12, 2026
  • Leave a Comment on How AI is changing the business of interior design

How AI is changing the business of interior design

Iliada Rossi, founder of Rossi Studio, shares her enthusiasm for AI and the benefits it is brining to her business

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5 top tips to create the perfect home cinema
  • November 12, 2026November 12, 2026
  • Leave a Comment on Five top tips for creating the perfect home cinema

Five top tips for creating the perfect home cinema

Owen Maddock, owner and designer at CEDIA award-winning member Cinemaworks, shares his thoughts

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Woolly from Holloways of Ludlow
  • November 12, 2026November 12, 2026
  • Leave a Comment on This week’s product launches

This week’s product launches

Innovative taps, rugs with a social conscience and woolly furniture. These are the products that caught my eye this week

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Tori Murphy
  • November 12, 2026November 12, 2026
  • Leave a Comment on Showroom: Tori Murphy at The Mix

Showroom: Tori Murphy at The Mix

Tori Murphy’s collection of textiles and homewares can now be seen in Bethanl Green

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Decorex VIP Lounge Caudia Dorsch
  • October 27, 2026October 27, 2026
  • Leave a Comment on Project: Decorex VIP lounge 2026

Project: Decorex VIP lounge 2026

For the VIP lounge at this year’s Decorex, Claudia Dorsch created a ski chalet complete with open fire and après ski club

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Design in Everything
  • October 27, 2026October 27, 2026
  • Leave a Comment on Design in Everything

Design in Everything

Design in Everything is a new design event for the North East

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  • October 27, 2026October 27, 2026
  • Leave a Comment on Winner of the 2026 Rising Star Craft Award

Winner of the 2026 Rising Star Craft Award

Sanderson and QEST have announced a glass artist as this year’s Rising Star Craft Award winner

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Arte Ombre wallpaper
  • October 27, 2026October 27, 2026
  • Leave a Comment on This week’s product launches

This week’s product launches

Ombre and Toile de Jouy wallcoverings, rugs inspired by the Sierra Nevada and some gorgeous hand knotted cushions – here are the products that caught my eye this week

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BIID Interior Design Awards
  • October 19, 2026October 19, 2026
  • Leave a Comment on BIID Award winners announced

BIID Award winners announced

The winners of the annual BIID Interior Design Awards were announced at a lavish ceremony held in the elegant Drapers Hall last week

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Elspeth Pridham, The Insider
Hello I'm Elspeth, a journalist with over 25 years' experience writing about interiors. The Insider is aimed at interior design professionals - I will be sharing product and event news plus insights from industry experts.

Recent Posts

  • Marylebone penthouse

    Project: Marylebone penthouse

    November 12, 2026
  • AI and interior design

    How AI is changing the business of interior design

    November 12, 2026
  • 5 top tips to create the perfect home cinema

    Five top tips for creating the perfect home cinema

    November 12, 2026
  • Woolly from Holloways of Ludlow

    This week’s product launches

    November 12, 2026
  • Tori Murphy

    Showroom: Tori Murphy at The Mix

    November 12, 2026

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