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Elspeth Pridham is The Insider. Writing about interior design for interior design professionals

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Articles by Elspeth Pridham

  • November 13, 2025November 13, 2025
  • Leave a Comment on Christmas gift idea

Christmas gift idea

Naomi Astley Clarke’s tapestry kits are the perfect gift for anyone who loves to stitch

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Holmes Bespoke
  • November 13, 2025November 13, 2025
  • Leave a Comment on This week’s product launches

This week’s product launches

Giant poppies from Holmes Bespoke, bathroom lights from Curiousa and planet friendly paint from Little Greene. Here are the product launches that caught my eye this week

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Bert & May
  • November 11, 2025November 11, 2025
  • Leave a Comment on New showrooms

New showrooms

Bert & May open a showcase for British design and A Rum Fellow move to Notting Hill

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SBID International Design Awards Winner
  • November 11, 2025November 13, 2025
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SBID International Design Awards winners

The winners of this year’s SBID International Design Awards were announced at a glittering event at the Royal Lancaster hotel in London

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Arte wallcovering
  • October 29, 2025October 29, 2025
  • Leave a Comment on Fabric & wallpaper 2025

Fabric & wallpaper 2025

Here’s my pick of the fabric and wallpaper 2025 collections launched for this autumn/winter

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V&A Storehouse East
  • October 29, 2025October 29, 2025
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V&A East Storehouse

I highly recommend a visit to the V&A’s new East London outpost, a working museum store that’s open to explore

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BIID Interior Design Awards
  • October 29, 2025October 29, 2025
  • Leave a Comment on BIID Interior Design Awards winners

BIID Interior Design Awards winners

I was delighted to be a guest at the BIID Interior Design Awards again this year, held in the truly fabulous Drapers’ Hall

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Artemest penthouse
  • October 28, 2025October 28, 2025
  • Leave a Comment on Project: Artemest penthouse

Project: Artemest penthouse

Last week I was invited to look round Artemest’s first fully furnished penthouse in the UK, brought to life by acclaimed interior designer Róisín Lafferty

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Serengeti Living Decorex 2025
  • October 9, 2025October 29, 2025
  • Leave a Comment on Serengeti Living at Decorex 2025

Serengeti Living at Decorex 2025

Serengeti Living is a ground breaking experience where light, technology and nature converge. Created by home tech integrator Homeplay for Decorex 2025

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Fired Earth paint
  • October 9, 2025October 9, 2025
  • Leave a Comment on This week’s product launches

This week’s product launches

Paint inspired by the coast a totem pole lamp and Nosegay room fragrance. Here are the products that caught my eye this week

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Elspeth Pridham, The Insider
Hello I'm Elspeth, a journalist with over 25 years' experience writing about interiors. The Insider is aimed at interior design professionals - I will be sharing product and event news plus insights from industry experts.

Recent Posts

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  • Interior design trends 2026

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