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Elspeth Pridham is The Insider. Writing about interior design for interior design professionals

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Articles by Elspeth Pridham

Pooky Projects
  • January 13, 2026
  • Leave a Comment on Pooky Projects launch

Pooky Projects launch

Decorative lighting brand Pooky has launched Pooky Projects, a dedicated division for hospitality, commercial and large-scale design

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British Institute of Interior Design Awards 2026
  • January 12, 2026January 12, 2026
  • Leave a Comment on BIID Interior Design Awards 2026

BIID Interior Design Awards 2026

The BIID Interior Design Awards 2026 are now open to entries, here’s what you need to know

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ReFAB Studio landfill
  • December 11, 2025December 15, 2025
  • Leave a Comment on Introducing ReFAB Studio

Introducing ReFAB Studio

ReFab Studio aims to reduce fine textiles ending in landfill while also providing job opportunities to disadvantaged communities

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The Britannic Explorer
  • December 11, 2025December 16, 2025
  • Leave a Comment on Project: Luxury sleeper train

Project: Luxury sleeper train

The Britannic Explorer, with interiors by Albion Nord, celebrates the luxury of train travel

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sample return service
  • December 11, 2025December 11, 2025
  • Leave a Comment on Did you know?

Did you know?

Did you know that Design Centre Chelsea Harbour offers a sample return service?

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Interior design trends 2026
  • November 26, 2025November 26, 2025
  • Leave a Comment on Five defining interior design trends for 2026

Five defining interior design trends for 2026

Charu Gandhi, founder and director of international design studio Elicyon, has identified the five defining design directions shaping homes in 2026

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The OWO
  • November 26, 2025December 10, 2025
  • Leave a Comment on Project: The OWO

Project: The OWO

The Sims Hilditch show residence at The Old War Office brings a grand country house aesthetic to the heart of London

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Fritz Hansen
  • November 26, 2025November 26, 2025
  • Leave a Comment on This week’s product launches

This week’s product launches

Tiles that look like textiles, a rug that looks like bark and a lampshade derived from bananas. These are the products that caught my eye this week

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Havwoods
  • November 26, 2025November 26, 2025
  • Leave a Comment on Showrooms

Showrooms

Havwoods has transformed its Clerkenwell showroom

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Tile trends 2026
  • November 13, 2025November 13, 2025
  • Leave a Comment on Tile trends 2026

Tile trends 2026

Tile of Spain share their expert insights into the tile trends we will all be seeing in 2026

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Elspeth Pridham, The Insider
Hello I'm Elspeth, a journalist with over 25 years' experience writing about interiors. The Insider is aimed at interior design professionals - I will be sharing product and event news plus insights from industry experts.

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