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Elspeth Pridham is The Insider. Writing about interior design for interior design professionals

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Articles by Elspeth Pridham

Serengeti Living Decorex 2025
  • October 9, 2025October 29, 2025
  • Leave a Comment on Serengeti Living at Decorex 2025

Serengeti Living at Decorex 2025

Serengeti Living is a ground breaking experience where light, technology and nature converge. Created by home tech integrator Homeplay for Decorex 2025

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Fired Earth paint
  • October 9, 2025October 9, 2025
  • Leave a Comment on This week’s product launches

This week’s product launches

Paint inspired by the coast a totem pole lamp and Nosegay room fragrance. Here are the products that caught my eye this week

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wellbeing home
  • October 9, 2025October 9, 2025
  • Leave a Comment on Project: the wellbeing home

Project: the wellbeing home

Nicola Holden’s ethos is to design for wellbeing. Demonstrated in this south london family home

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Heathfield lighting
  • September 24, 2025September 24, 2025
  • Leave a Comment on This week’s product launches

This week’s product launches

Floral rugs, bark inspired hardware and a clever sleep light. These are the products that caught my eye this week

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Next Chapter Belgravia apartment
  • September 23, 2025September 23, 2025
  • Leave a Comment on Project: Belgravia apartment

Project: Belgravia apartment

Ravi Jassal from Next Chapter Design, talked me through a recent project – completely renovating a listed Belgravia apartment

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Decorex 2025
  • September 23, 2025September 24, 2025
  • Leave a Comment on Decorex 2025

Decorex 2025

Decorex 2025 will be at Olympia from the 12-15 October. As well as a wealth of new products there will be talks, demonstrations and, of course, the famous Decorex bar

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BIID president Liz Bell
  • September 22, 2025September 22, 2025
  • Leave a Comment on New president for the BIID

New president for the BIID

The British Institute of Interior Design (BIID) held its AGM last week and took the opportunity to announce this year’s president

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Homeplay
  • September 3, 2025September 4, 2025
  • 1 Comment on A visit to Homeplay

A visit to Homeplay

For interior designers considering home technology for the first time or those wanting to keep updated with the latest developments I recommend a visit to Homeplay

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Collier Webb
  • September 1, 2025September 1, 2025
  • Leave a Comment on This week’s product launches

This week’s product launches

A first for Otto tiles, ceiling lights inspired by chalk cliffs and two new rug collections. These are the products that caught my eye this week

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USM Marylebone
  • August 27, 2025September 4, 2025
  • Leave a Comment on New showrooms

New showrooms

Olive & Barr open fourth showroom, USM move to Marylebone and Nakagawa pop up in Shoreditch

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Elspeth Pridham, The Insider
Hello I'm Elspeth, a journalist with over 25 years' experience writing about interiors. The Insider is aimed at interior design professionals - I will be sharing product and event news plus insights from industry experts.

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