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Elspeth Pridham is The Insider. Writing about interior design for interior design professionals

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Articles by Elspeth Pridham

Design direction
  • March 13, 2025May 27, 2025
  • Leave a Comment on Design directions 2025

Design directions 2025

There were some fabulous collections to explore at London Design Week and, to help us make sense of what we saw, the Design Centre’s creative director Arabella McNie has curated eight design directions that expertly summarise this season’s trends

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Deirdre Dyson rugs
  • March 13, 2025March 13, 2025
  • Leave a Comment on This week’s product launches

This week’s product launches

Gorgeous rugs a distinctive coffee table and paintable sockets, these are the products that caught my eye this week

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Onesta showroom
  • March 13, 2025March 13, 2025
  • Leave a Comment on New Showrooms

New Showrooms

A new tile showroom and a dramatic refurbishment for Onestà

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Lizzie and Tim from Fromental
  • February 27, 2025February 27, 2025
  • 1 Comment on Celebrating Fromental’s 20th anniversary

Celebrating Fromental’s 20th anniversary

I caught up with Fromental’s founders, Lizzie Deshayes and Tim Butcher, to discuss the timeless quality of Chinoiserie, plans for the year ahead and Demi Moore wearing one of their designs

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YesColours Icons collection
  • February 27, 2025February 27, 2025
  • Leave a Comment on This week’s product launches

This week’s product launches

A plaster lantern, unusual Zellige tiles and recycled wood flooring. These are the products that caught my eye this week

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St Bartholomew The Great Clerkenwell Design Week
  • February 27, 2025
  • Leave a Comment on New venues for CDW

New venues for CDW

Clerkenwell Design Week has added three new venues for 2025

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Collect 2025
  • February 24, 2025February 24, 2025
  • Leave a Comment on Collect 2025

Collect 2025

Collect 2025, the international art fair for contemporary craft and design starts this Friday

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lights by Spark & Bell
  • January 29, 2025January 29, 2025
  • Leave a Comment on In conversation with: Emer Gillespie

In conversation with: Emer Gillespie

Founder of Brighton based Spark & Bell, Emer Gillespie talks about building her lighting business and shares her thoughts on sustainable design and working with local craftspeople

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Fired Earth concrete basin
  • January 29, 2025January 30, 2025
  • Leave a Comment on This week’s product launches

This week’s product launches

Jewel coloured paint, marbled wallpaper and recycled concrete basins, these are the products that caught my eye this week

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WOW!house 2025
  • January 29, 2025May 27, 2025
  • Leave a Comment on WOW!house 2025

WOW!house 2025

The initial lineup has been announced for WOW!house 2025

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Elspeth Pridham, The Insider
Hello I'm Elspeth, a journalist with over 25 years' experience writing about interiors. The Insider is aimed at interior design professionals - I will be sharing product and event news plus insights from industry experts.

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