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Elspeth Pridham is The Insider. Writing about interior design for interior design professionals

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Serengeti Living Decorex 2025
  • October 9, 2025October 9, 2025
  • Leave a Comment on Serengeti Living at Decorex 2025

Serengeti Living at Decorex 2025

Serengeti Living is a ground breaking experience where light, technology and nature converge. Created by home tech integrator Homeplay for Decorex 2025

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wellbeing home
  • October 9, 2025October 9, 2025
  • Leave a Comment on Project: the wellbeing home

Project: the wellbeing home

Nicola Holden’s ethos is to design for wellbeing. Demonstrated in this south london family home

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Next Chapter Belgravia apartment
  • September 23, 2025September 23, 2025
  • Leave a Comment on Project: Belgravia apartment

Project: Belgravia apartment

Ravi Jassal from Next Chapter Design, talked me through a recent project – completely renovating a listed Belgravia apartment

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Decorex 2025
  • September 23, 2025September 24, 2025
  • Leave a Comment on Decorex 2025

Decorex 2025

Decorex 2025 will be at Olympia from the 12-15 October. As well as a wealth of new products there will be talks, demonstrations and, of course, the famous Decorex bar

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Focus 25
  • August 27, 2025August 27, 2025
  • Leave a Comment on Focus 25 on Design at DCCH

Focus 25 on Design at DCCH

Head to Design Centre Chelsea Harbour this month to discover the latest interior design launches from fabrics and wallcoverings to furniture and accessories

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Industrial style bathroom
  • July 24, 2025July 24, 2025
  • Leave a Comment on Project: Industrial style bathroom

Project: Industrial style bathroom

Lukas Kedden at Alfa Tiles created this extraordinary industrial style bathroom inspired by the interior of a brewery

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Hotel Madame Drouot
  • July 9, 2025July 9, 2025
  • Leave a Comment on Project: Paris hotel

Project: Paris hotel

Stéphanie Coutas has balanced classical references with contemporary elements for the Hotel Madame Drouot in Paris

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Holmes Bespoke rugs
  • June 26, 2025
  • Leave a Comment on In conversation with: Laylah Holmes

In conversation with: Laylah Holmes

Laylah is the founder of Holmes Bespoke custom made rugs and carpets based in London

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WOW!house 2025
  • June 23, 2025June 23, 2025
  • Leave a Comment on Design meets technology

Design meets technology

How WOW!house 2025 is showcasing a new era in smart luxury

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Villa in Barbados Pippa Paton
  • June 3, 2025June 3, 2025
  • Leave a Comment on Project: villa in Barbados

Project: villa in Barbados

Cotswold based interior designer Pippa Paton has created a tranquil villa in Barbados

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Elspeth Pridham, The Insider
Hello I'm Elspeth, a journalist with over 25 years' experience writing about interiors. The Insider is aimed at interior design professionals - I will be sharing product and event news plus insights from industry experts.

Recent Posts

  • Serengeti Living Decorex 2025

    Serengeti Living at Decorex 2025

    October 9, 2025
  • Fired Earth paint

    This week’s product launches

    October 9, 2025
  • wellbeing home

    Project: the wellbeing home

    October 9, 2025
  • Heathfield lighting

    This week’s product launches

    September 24, 2025
  • Next Chapter Belgravia apartment

    Project: Belgravia apartment

    September 23, 2025

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