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Elspeth Pridham is The Insider. Writing about interior design for interior design professionals

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  • Project: Crafted at Powdermills

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  • Project: Luxury sleeper train

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  • Five defining interior design trends for 2026

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  • Project: The OWO

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Open House London 2025
  • July 8, 2025
  • Leave a Comment on London Open House Festival

London Open House Festival

Celebrate London’s architecture and community this September

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Holmes Bespoke rugs
  • June 26, 2025
  • 1 Comment on In conversation with: Laylah Holmes

In conversation with: Laylah Holmes

Laylah is the founder of Holmes Bespoke custom made rugs and carpets based in London

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Schotten & Hansen magnetic wood
  • June 26, 2025June 26, 2025
  • Leave a Comment on This week’s product news

This week’s product news

Magnetic wood, tiles inspired by ancient Anatolia and Lee Broom’s first portable light, these are the products that caught my eye this week

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WOW!house 2025
  • June 23, 2025June 23, 2025
  • Leave a Comment on Design meets technology

Design meets technology

How WOW!house 2025 is showcasing a new era in smart luxury

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Sophie Paterson interior design course
  • June 5, 2025June 9, 2025
  • 1 Comment on Sophie Paterson launches interior design course

Sophie Paterson launches interior design course

Interior designer Sophie Paterson has launched her first masterclass titled Interior Design – from Basics to Brilliance

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CP Hart Des Evo basin
  • June 4, 2025June 4, 2025
  • Leave a Comment on This week’s product news

This week’s product news

A soaking tub, invisible hob and ultra slim shower tray, these are the products that caught my eye this week

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Mylands sustainable paint
  • June 3, 2025June 3, 2025
  • Leave a Comment on Mylands working towards net zero

Mylands working towards net zero

Mylands has achieved Planet Mark Certification marking a milestone on its journey towards sustainable paints

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BIID Awards 2025
  • June 3, 2025June 3, 2025
  • Leave a Comment on BIID Interior Design Awards – shortlist announced

BIID Interior Design Awards – shortlist announced

The British Institute of Interior Design (BIID) has announced the shortlist for the 2025 BIID Interior Design Awards

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Villa in Barbados Pippa Paton
  • June 3, 2025June 3, 2025
  • Leave a Comment on Project: villa in Barbados

Project: villa in Barbados

Cotswold based interior designer Pippa Paton has created a tranquil villa in Barbados

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Emilio Pimentel Reid
  • May 15, 2025May 15, 2025
  • Leave a Comment on All Things Considered

All Things Considered

Emilio Pimentel-Reid’s new book All Things Considered is an exploration of the relationship we have with our home

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Elspeth Pridham, The Insider
Hello I'm Elspeth, a journalist with over 25 years' experience writing about interiors. The Insider is aimed at interior design professionals - I will be sharing product and event news plus insights from industry experts.

Recent Posts

  • ClassiCon rug

    This week’s product launches

    January 13, 2026
  • Crafted Hotel at Powdermills

    Project: Crafted at Powdermills

    January 13, 2026
  • Pooky Projects

    Pooky Projects launch

    January 13, 2026
  • British Institute of Interior Design Awards 2026

    BIID Interior Design Awards 2026

    January 12, 2026
  • ReFAB Studio landfill

    Introducing ReFAB Studio

    December 11, 2025

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