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Elspeth Pridham is The Insider. Writing about interior design for interior design professionals

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  • Project: Crafted at Powdermills

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  • Project: Luxury sleeper train

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  • Five defining interior design trends for 2026

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  • Project: The OWO

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Shoot academy location house
  • May 15, 2025May 28, 2025
  • Leave a Comment on Location House

Location House

Have you ever considered promoting your home as a location house? Here’s your chance to win a free course valued at £349

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Battersea roof gardens open for London Open Gardens
  • May 15, 2025January 5, 2026
  • Leave a Comment on London Open Gardens

London Open Gardens

Here’s something to look forward to, a visit to London’s secret green spaces not usually open to the public

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Rabih Hage Bursary
  • May 14, 2025May 14, 2025
  • Leave a Comment on Rabih Hage Bursary

Rabih Hage Bursary

The Rabih Hage Bursary has announced the shortlist of nine creatives chosen by the jury of experts for its inaugural programme

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London Craft Week 2025
  • May 1, 2025May 1, 2025
  • Leave a Comment on London Craft Week 2025

London Craft Week 2025

One of my favourite shows, London Craft Week 2025 runs from 12 to 18 May. Here’s a taste of what you can expect

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Feau Boiseries project
  • May 1, 2025May 1, 2025
  • 1 Comment on Meet Féau Boiseries

Meet Féau Boiseries

Exhibiting at French Craft Collective on 14th May, Féau Boiseries specialise in exquisite wood-paneling

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Dining room Hyde park Mansions
  • April 30, 2025April 30, 2025
  • Leave a Comment on Project: Hyde Park Mansions

Project: Hyde Park Mansions

Interior design studio Akiva were asked to transform a newly purchased, Hyde Park Mansions property into an inviting home

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Atelier Steven Leprize at French Craft Collective 2025
  • April 29, 2025May 1, 2025
  • Leave a Comment on French Craft Collective 2025

French Craft Collective 2025

As part of London Craft Week, French Craft Collective 2025 will give you the opportunity to discover the very best artisanal crafts – from crystal cutting to intricate ironwork

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Run For The Hills open plan lounge
  • April 10, 2025April 10, 2025
  • Leave a Comment on Project: Victorian terraced house

Project: Victorian terraced house

A Victorian terraced house in Fulham is highly sought after. But behind one of these front doors lies something unexpected from award-winning interior design studio Run For The Hills

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Arte capiz shell wallcovering
  • April 10, 2025April 10, 2025
  • Leave a Comment on This week’s product launches

This week’s product launches

A wallcovering made from capiz shell, a sculptural barnacle table lamp and a glossy gold basin – these are the new product launches that caught my eye this week

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Fabric trends S/S 2025
  • March 27, 2025March 27, 2025
  • 1 Comment on Fabric & wallpaper collections S/S 2025

Fabric & wallpaper collections S/S 2025

Here is my pick of the new fabric and wallpaper collections S/S 2025 from traditional block prints of oak leaves to dramatic panels depicting mythical beasts

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Elspeth Pridham, The Insider
Hello I'm Elspeth, a journalist with over 25 years' experience writing about interiors. The Insider is aimed at interior design professionals - I will be sharing product and event news plus insights from industry experts.

Recent Posts

  • ClassiCon rug

    This week’s product launches

    January 13, 2026
  • Crafted Hotel at Powdermills

    Project: Crafted at Powdermills

    January 13, 2026
  • Pooky Projects

    Pooky Projects launch

    January 13, 2026
  • British Institute of Interior Design Awards 2026

    BIID Interior Design Awards 2026

    January 12, 2026
  • ReFAB Studio landfill

    Introducing ReFAB Studio

    December 11, 2025

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