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Elspeth Pridham is The Insider. Writing about interior design for interior design professionals

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  • Project: Belgravia apartment

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  • Decorex 2025

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  • Focus 25 on Design at DCCH

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  • Project: Industrial style bathroom

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Heathfield lighting
  • September 24, 2025September 24, 2025
  • Leave a Comment on This week’s product launches

This week’s product launches

Floral rugs, bark inspired hardware and a clever sleep light. These are the products that caught my eye this week

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Next Chapter Belgravia apartment
  • September 23, 2025September 23, 2025
  • Leave a Comment on Project: Belgravia apartment

Project: Belgravia apartment

Ravi Jassal from Next Chapter Design, talked me through a recent project – completely renovating a listed Belgravia apartment

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Decorex 2025
  • September 23, 2025September 24, 2025
  • Leave a Comment on Decorex 2025

Decorex 2025

Decorex 2025 will be at Olympia from the 12-15 October. As well as a wealth of new products there will be talks, demonstrations and, of course, the famous Decorex bar

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BIID president Liz Bell
  • September 22, 2025September 22, 2025
  • Leave a Comment on New president for the BIID

New president for the BIID

The British Institute of Interior Design (BIID) held its AGM last week and took the opportunity to announce this year’s president

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Homeplay
  • September 3, 2025September 4, 2025
  • 1 Comment on A visit to Homeplay

A visit to Homeplay

For interior designers considering home technology for the first time or those wanting to keep updated with the latest developments I recommend a visit to Homeplay

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Collier Webb
  • September 1, 2025September 1, 2025
  • Leave a Comment on This week’s product launches

This week’s product launches

A first for Otto tiles, ceiling lights inspired by chalk cliffs and two new rug collections. These are the products that caught my eye this week

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USM Marylebone
  • August 27, 2025September 4, 2025
  • Leave a Comment on New showrooms

New showrooms

Olive & Barr open fourth showroom, USM move to Marylebone and Nakagawa pop up in Shoreditch

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Focus 25
  • August 27, 2025August 27, 2025
  • Leave a Comment on Focus 25 on Design at DCCH

Focus 25 on Design at DCCH

Head to Design Centre Chelsea Harbour this month to discover the latest interior design launches from fabrics and wallcoverings to furniture and accessories

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Folkestone Triennial 2025
  • August 26, 2025August 26, 2025
  • Leave a Comment on Folkestone Triennial 2025

Folkestone Triennial 2025

Spend a day by the sea exploring one of the UK’s largest free exhibitions of contemporary art

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Industrial style bathroom
  • July 24, 2025July 24, 2025
  • Leave a Comment on Project: Industrial style bathroom

Project: Industrial style bathroom

Lukas Kedden at Alfa Tiles created this extraordinary industrial style bathroom inspired by the interior of a brewery

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Elspeth Pridham, The Insider
Hello I'm Elspeth, a journalist with over 25 years' experience writing about interiors. The Insider is aimed at interior design professionals - I will be sharing product and event news plus insights from industry experts.

Recent Posts

  • Heathfield lighting

    This week’s product launches

    September 24, 2025
  • Next Chapter Belgravia apartment

    Project: Belgravia apartment

    September 23, 2025
  • Decorex 2025

    Decorex 2025

    September 23, 2025
  • BIID president Liz Bell

    New president for the BIID

    September 22, 2025
  • Homeplay

    A visit to Homeplay

    September 3, 2025

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