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Elspeth Pridham is The Insider. Writing about interior design for interior design professionals

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SBID International Design Awards Winner
  • November 11, 2025November 13, 2025
  • Leave a Comment on SBID International Design Awards winners

SBID International Design Awards winners

The winners of this year’s SBID International Design Awards were announced at a glittering event at the Royal Lancaster hotel in London

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Arte wallcovering
  • October 29, 2025October 29, 2025
  • Leave a Comment on Fabric & wallpaper 2025

Fabric & wallpaper 2025

Here’s my pick of the fabric and wallpaper 2025 collections launched for this autumn/winter

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BIID Interior Design Awards
  • October 29, 2025October 29, 2025
  • Leave a Comment on BIID Interior Design Awards winners

BIID Interior Design Awards winners

I was delighted to be a guest at the BIID Interior Design Awards again this year, held in the truly fabulous Drapers’ Hall

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Artemest penthouse
  • October 28, 2025October 28, 2025
  • Leave a Comment on Project: Artemest penthouse

Project: Artemest penthouse

Last week I was invited to look round Artemest’s first fully furnished penthouse in the UK, brought to life by acclaimed interior designer Róisín Lafferty

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wellbeing home
  • October 9, 2025October 9, 2025
  • Leave a Comment on Project: the wellbeing home

Project: the wellbeing home

Nicola Holden’s ethos is to design for wellbeing. Demonstrated in this south london family home

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Next Chapter Belgravia apartment
  • September 23, 2025September 23, 2025
  • Leave a Comment on Project: Belgravia apartment

Project: Belgravia apartment

Ravi Jassal from Next Chapter Design, talked me through a recent project – completely renovating a listed Belgravia apartment

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Decorex 2025
  • September 23, 2025September 24, 2025
  • Leave a Comment on Decorex 2025

Decorex 2025

Decorex 2025 will be at Olympia from the 12-15 October. As well as a wealth of new products there will be talks, demonstrations and, of course, the famous Decorex bar

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Focus 25
  • August 27, 2025August 27, 2025
  • Leave a Comment on Focus 25 on Design at DCCH

Focus 25 on Design at DCCH

Head to Design Centre Chelsea Harbour this month to discover the latest interior design launches from fabrics and wallcoverings to furniture and accessories

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Industrial style bathroom
  • July 24, 2025July 24, 2025
  • Leave a Comment on Project: Industrial style bathroom

Project: Industrial style bathroom

Lukas Kedden at Alfa Tiles created this extraordinary industrial style bathroom inspired by the interior of a brewery

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Hotel Madame Drouot
  • July 9, 2025July 9, 2025
  • Leave a Comment on Project: Paris hotel

Project: Paris hotel

Stéphanie Coutas has balanced classical references with contemporary elements for the Hotel Madame Drouot in Paris

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Elspeth Pridham, The Insider
Hello I'm Elspeth, a journalist with over 25 years' experience writing about interiors. The Insider is aimed at interior design professionals - I will be sharing product and event news plus insights from industry experts.

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