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Elspeth Pridham is The Insider. Writing about interior design for interior design professionals

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  • Project: Regency grandeur

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  • Introducing Ateliers Lemaître

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  • Fabrics & wallpapers Spring 2026

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  • Project: Fulham maisonette

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SBID Awards 2023
  • November 16, 2023November 16, 2023
  • Leave a Comment on SBID Design Awards winners announced

SBID Design Awards winners announced

The winners of the SBID Design Awards 2023 were announced at a glittering lunch at London’s Landmark Hotel

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Cavaliero Finn gallery
  • November 9, 2023November 9, 2023
  • 1 Comment on Meet the gallery: Cavaliero Finn

Meet the gallery: Cavaliero Finn

Juliana Cavaliero, half of Cavaliero Finn, discusses taking art out of austere white cube spaces and staging shows in unusual settings

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Crucial Trading showroom
  • November 9, 2023November 9, 2023
  • Leave a Comment on New showrooms

New showrooms

Flooring specialist Crucial Trading and stone brand The Surface Collection have opened flagship showrooms in London

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Douglas classic wood flooring
  • November 9, 2023November 9, 2023
  • Leave a Comment on This week’s product launches

This week’s product launches

Edgy lighting, geometric border tiles and paint inspired by Manchester’s music venues – here are the products that caught my eye this week

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Stone Il Granito bath from West One Bathrooms
  • October 26, 2023October 26, 2023
  • Leave a Comment on This week’s product launches

This week’s product launches

Brass tables that look like crochet, a brutalist sideboard and a magnificent stone bath. These are the products that caught my eye this week

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Kitesgrove practical family home
  • October 26, 2023May 1, 2025
  • Leave a Comment on Project: practical family home

Project: practical family home

London-based interior design studio, Kitesgrove, has transformed a Victorian property from a generic developer’s design, lacking in identity and character, into a practical family home with warmth and texture throughout

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  • October 26, 2023October 26, 2023
  • 1 Comment on Customs clearance for interior designers

Customs clearance for interior designers

Bruno Ramljak is co-founder of Dubee Agency specialists in customs clearance for interior designers. I bumped into Bruno at Decorex and he offered to write a ten point guide to customs regulations since Brexit

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the 2023 BIID Interior Design Awards at Drapers Hall
  • October 19, 2023October 19, 2023
  • Leave a Comment on 2023 BIID Interior Design Awards winners

2023 BIID Interior Design Awards winners

What a great way to round off last week. After a couple of busy days at Decorex I was invited to the BIID Interior Design Awards held in the glorious Drapers Hall – outstanding interior projects, great chat with industry friends, not to mention a delicious lunch. Here’s the list of winners

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  • October 19, 2023October 19, 2023
  • Leave a Comment on Meet the gallery: Nusom Collective

Meet the gallery: Nusom Collective

Lucy Pye’s London home doubles as a gallery. You will find fine furniture, finishes, rugs and lighting in her eclectic collection as well as a warm welcome

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Furnishing Futures
  • October 19, 2023October 19, 2023
  • Leave a Comment on Healing Homes

Healing Homes

Queuing for coffee at Decorex, I got chatting to an interior designer who told me about the charity Furnishing Futures, they create healing homes for women and children who have escaped domestic abuse

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Elspeth Pridham, The Insider
Hello I'm Elspeth, a journalist with over 25 years' experience writing about interiors. The Insider is aimed at interior design professionals - I will be sharing product and event news plus insights from industry experts.

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