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Elspeth Pridham is The Insider. Writing about interior design for interior design professionals

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  • Five defining interior design trends for 2026

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  • Project: The OWO

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  • Tile trends 2026

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  • Project: Suzy’s house

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Decorex 2025
  • September 23, 2025September 24, 2025
  • Leave a Comment on Decorex 2025

Decorex 2025

Decorex 2025 will be at Olympia from the 12-15 October. As well as a wealth of new products there will be talks, demonstrations and, of course, the famous Decorex bar

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BIID president Liz Bell
  • September 22, 2025September 22, 2025
  • Leave a Comment on New president for the BIID

New president for the BIID

The British Institute of Interior Design (BIID) held its AGM last week and took the opportunity to announce this year’s president

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Homeplay
  • September 3, 2025September 4, 2025
  • 1 Comment on A visit to Homeplay

A visit to Homeplay

For interior designers considering home technology for the first time or those wanting to keep updated with the latest developments I recommend a visit to Homeplay

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Collier Webb
  • September 1, 2025September 1, 2025
  • Leave a Comment on This week’s product launches

This week’s product launches

A first for Otto tiles, ceiling lights inspired by chalk cliffs and two new rug collections. These are the products that caught my eye this week

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USM Marylebone
  • August 27, 2025September 4, 2025
  • Leave a Comment on New showrooms

New showrooms

Olive & Barr open fourth showroom, USM move to Marylebone and Nakagawa pop up in Shoreditch

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Focus 25
  • August 27, 2025August 27, 2025
  • Leave a Comment on Focus 25 on Design at DCCH

Focus 25 on Design at DCCH

Head to Design Centre Chelsea Harbour this month to discover the latest interior design launches from fabrics and wallcoverings to furniture and accessories

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Folkestone Triennial 2025
  • August 26, 2025August 26, 2025
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Folkestone Triennial 2025

Spend a day by the sea exploring one of the UK’s largest free exhibitions of contemporary art

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Industrial style bathroom
  • July 24, 2025July 24, 2025
  • Leave a Comment on Project: Industrial style bathroom

Project: Industrial style bathroom

Lukas Kedden at Alfa Tiles created this extraordinary industrial style bathroom inspired by the interior of a brewery

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rechargeable lighting
  • July 24, 2025July 24, 2025
  • Leave a Comment on This week’s product launches

This week’s product launches

Wallpaper inspired by the shipping forecast, a wall light inspired by shoals of fish and a celebration of 175 years of Harrods fashion – these are the products that caught my eye this week

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New Luxury by Dean Keyworth
  • July 24, 2025July 24, 2025
  • Leave a Comment on New Luxury

New Luxury

New Luxury is the latest book by interior designer Dean Keyworth

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Elspeth Pridham, The Insider
Hello I'm Elspeth, a journalist with over 25 years' experience writing about interiors. The Insider is aimed at interior design professionals - I will be sharing product and event news plus insights from industry experts.

Recent Posts

  • Interior design trends 2026

    Five defining interior design trends for 2026

    November 26, 2025
  • The OWO

    Project: The OWO

    November 26, 2025
  • Fritz Hansen

    This week’s product launches

    November 26, 2025
  • Havwoods

    Showrooms

    November 26, 2025
  • Tile trends 2026

    Tile trends 2026

    November 13, 2025

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