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Elspeth Pridham is The Insider. Writing about interior design for interior design professionals

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  • Project: Crafted at Powdermills

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  • Project: Luxury sleeper train

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  • Five defining interior design trends for 2026

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  • Project: The OWO

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Collier Webb
  • September 1, 2025September 1, 2025
  • Leave a Comment on This week’s product launches

This week’s product launches

A first for Otto tiles, ceiling lights inspired by chalk cliffs and two new rug collections. These are the products that caught my eye this week

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USM Marylebone
  • August 27, 2025September 4, 2025
  • Leave a Comment on New showrooms

New showrooms

Olive & Barr open fourth showroom, USM move to Marylebone and Nakagawa pop up in Shoreditch

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Focus 25
  • August 27, 2025August 27, 2025
  • Leave a Comment on Focus 25 on Design at DCCH

Focus 25 on Design at DCCH

Head to Design Centre Chelsea Harbour this month to discover the latest interior design launches from fabrics and wallcoverings to furniture and accessories

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Folkestone Triennial 2025
  • August 26, 2025August 26, 2025
  • Leave a Comment on Folkestone Triennial 2025

Folkestone Triennial 2025

Spend a day by the sea exploring one of the UK’s largest free exhibitions of contemporary art

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Industrial style bathroom
  • July 24, 2025July 24, 2025
  • Leave a Comment on Project: Industrial style bathroom

Project: Industrial style bathroom

Lukas Kedden at Alfa Tiles created this extraordinary industrial style bathroom inspired by the interior of a brewery

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rechargeable lighting
  • July 24, 2025July 24, 2025
  • Leave a Comment on This week’s product launches

This week’s product launches

Wallpaper inspired by the shipping forecast, a wall light inspired by shoals of fish and a celebration of 175 years of Harrods fashion – these are the products that caught my eye this week

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New Luxury by Dean Keyworth
  • July 24, 2025July 24, 2025
  • Leave a Comment on New Luxury

New Luxury

New Luxury is the latest book by interior designer Dean Keyworth

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Henge showroom
  • July 9, 2025July 9, 2025
  • Leave a Comment on New showrooms

New showrooms

We are taking a look overseas as Bert Frank land in the USA and Henge open in Dubai, while Turnstyle stays a bit closer to home

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Hotel Madame Drouot
  • July 9, 2025July 9, 2025
  • Leave a Comment on Project: Paris hotel

Project: Paris hotel

Stéphanie Coutas has balanced classical references with contemporary elements for the Hotel Madame Drouot in Paris

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Andreea Braescu
  • July 9, 2025July 9, 2025
  • Leave a Comment on In conversation with: Andreea Braescu

In conversation with: Andreea Braescu

Visual artist Andreea Braescu works with porcelain to create bespoke light sculptures that bring the fragility of the natural world indoors

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Elspeth Pridham, The Insider
Hello I'm Elspeth, a journalist with over 25 years' experience writing about interiors. The Insider is aimed at interior design professionals - I will be sharing product and event news plus insights from industry experts.

Recent Posts

  • ClassiCon rug

    This week’s product launches

    January 13, 2026
  • Crafted Hotel at Powdermills

    Project: Crafted at Powdermills

    January 13, 2026
  • Pooky Projects

    Pooky Projects launch

    January 13, 2026
  • British Institute of Interior Design Awards 2026

    BIID Interior Design Awards 2026

    January 12, 2026
  • ReFAB Studio landfill

    Introducing ReFAB Studio

    December 11, 2025

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