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Elspeth Pridham is The Insider. Writing about interior design for interior design professionals

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  • London Design Festival

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  • Project: The Capston

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  • In conversation with: Meredith House

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  • Inside WOW!house 2026

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CEDIA Andrea Harvey
  • May 27, 2026May 27, 2026
  • Leave a Comment on CEDIA launch Design & Build outreach department

CEDIA launch Design & Build outreach department

CEDIA’s new Design & Build outreach department is aimed at connecting members with architects, designers and builders

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Toni Black House of Black
  • May 27, 2026May 27, 2026
  • Leave a Comment on Walls that speak

Walls that speak

During Clerkenwell Design Week I was involved in a panel discussion on the future of wallcoverings. In this follow up feature interior designer Toni Black shares her views on how creative walls evoke a sense of atmosphere

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V&A East Museum
  • April 23, 2026April 23, 2026
  • Leave a Comment on V&A East Museum

V&A East Museum

V&A East Museum aims to bring the V&A collection to life in new ways, celebrating making in all its forms

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QEST Sanderson
  • April 22, 2026April 22, 2026
  • Leave a Comment on QEST Sanderson rising star craft award

QEST Sanderson rising star craft award

Nominations for the QEST Sanderson rising star craft award open this month

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Alfa Tiles
  • April 22, 2026April 22, 2026
  • Leave a Comment on Project: award winning bathroom

Project: award winning bathroom

This award winning bathroom design balances period features with a dramatic aesthetic

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Bert & May tiles
  • April 22, 2026April 22, 2026
  • Leave a Comment on This week’s product launches

This week’s product launches

A tactile leather wallcovering, customisable light switches and tiles inspired by a Rothko painting. Here are the products that caught my eye this week

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Atelier Lemaitre
  • April 22, 2026April 23, 2026
  • 1 Comment on Introducing Ateliers Lemaître

Introducing Ateliers Lemaître

For over fifty years Ateliers Lemaître has worked with natural stone to create bespoke decors that honour artisanal craftsmanship

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French Craft Collective
  • April 22, 2026April 22, 2026
  • Leave a Comment on The very best French craft

The very best French craft

This May, French Craft Collective returns to London Craft Week with a one day event dedicated to showcasing the very best designers and makers from across the Channel

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Sophie Paterson
  • April 2, 2026April 2, 2026
  • Leave a Comment on Project: Regency grandeur

Project: Regency grandeur

Sophie Paterson Interiors united Regency grandeur with contemporary design sensibilities in this Georgian townhouse

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Champions of Craft
  • April 2, 2026April 2, 2026
  • Leave a Comment on Artemest launch Champions of Craft

Artemest launch Champions of Craft

Artemest launch Champions of Craft, a global celebration of cultural heritage and design excellence

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Elspeth Pridham, The Insider
Hello I'm Elspeth, a journalist with over 25 years' experience writing about interiors. The Insider is aimed at interior design professionals - I will be sharing product and event news plus insights from industry experts.

Recent Posts

  • London Design Festival

    London Design Festival

    August 24, 2026
  • Focus/26

    Focus/26 on Design

    August 24, 2026
  • CP Hart

    This week’s product launches

    August 24, 2026
  • SBID International Design Awards

    SBID public vote now open

    August 24, 2026
  • Bolia London

    New showroom

    August 24, 2026

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