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Elspeth Pridham is The Insider. Writing about interior design for interior design professionals

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  • Project: Crafted at Powdermills

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  • Project: Luxury sleeper train

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  • Five defining interior design trends for 2026

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  • Project: The OWO

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Branch chandelier from Empty State
  • August 9, 2021April 15, 2024
  • Leave a Comment on Empty State lighting

Empty State lighting

I am starting to receive pre-publicity for London Design Festival, including details of a new British lighting brand promising customisable, made-to-order fittings with architectural flair.

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  • August 6, 2021September 8, 2021
  • Leave a Comment on Review: timeless interior style webinar

Review: timeless interior style webinar

Do you agree that right now, timeless interior style matters more than ever?

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  • August 3, 2021October 10, 2023
  • Leave a Comment on This week’s interior design news

This week’s interior design news

The big news this week is that Lee Broom has launched a furniture collection. I also bring you glitzy hardware, Arte’s new textural wallcovering and inspiration for the New Rustic trend.

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Green fireplace in the living room
  • August 2, 2021August 2, 2021
  • Leave a Comment on Project: Family Home

Project: Family Home

Designed By Woulfe undertook a full home renovation of this property in London’s Notting Hill. The client requested an inner city sanctuary, Brian Woulfe and his team delivered with their usual flair.

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Birdie Fortescue woven trays
  • July 28, 2021July 28, 2021
  • Leave a Comment on This week’s interior design news

This week’s interior design news

Jolly striped tiles, Danish inspired painted tables and an organic, sustainable bed. Here are the products that caught my eye this week

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1054 Arpeggio by Rana Begum, Folkestone
  • July 27, 2021July 27, 2021
  • Leave a Comment on Creative Folkestone Triennial 2021

Creative Folkestone Triennial 2021

Creative Folkestone Triennial is an exuberant exhibition of public artworks and it’s less than an hour from London. I was impressed, not only by the art, but the whole ethos of the project. If you fancy a day away from your design studio, hop on a train and head to the sea.

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  • July 13, 2021July 13, 2021
  • Leave a Comment on Clerkenwell unlocked

Clerkenwell unlocked

Last week, pink flags were once again flying in EC1 to mark Clerkenwell Unlocked. A timely reminder that design showrooms are open and ready for business

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  • July 12, 2021July 12, 2021
  • Leave a Comment on Project: Cath Beckett’s home

Project: Cath Beckett’s home

Cath Beckett is co-founder of interior design studio Yellow London. What a treat to step inside her home, bursting with colour and pattern

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Mood board from Sample Library
  • July 6, 2021July 15, 2024
  • Leave a Comment on This week’s interior design news

This week’s interior design news

A new president for the BIID, London’s first sustainability showroom and the launch of an online sample library. These are the stories that caught my eye this week

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Buster + Punch crash helmets
  • July 6, 2021July 6, 2021
  • 1 Comment on In conversation with: Massimo Buster Minale

In conversation with: Massimo Buster Minale

With his brand Buster + Punch, Massimo Buster Minale is on a mission to show that design has the power to ‘blow your mind and change your perspectives’.

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Elspeth Pridham, The Insider
Hello I'm Elspeth, a journalist with over 25 years' experience writing about interiors. The Insider is aimed at interior design professionals - I will be sharing product and event news plus insights from industry experts.

Recent Posts

  • ClassiCon rug

    This week’s product launches

    January 13, 2026
  • Crafted Hotel at Powdermills

    Project: Crafted at Powdermills

    January 13, 2026
  • Pooky Projects

    Pooky Projects launch

    January 13, 2026
  • British Institute of Interior Design Awards 2026

    BIID Interior Design Awards 2026

    January 12, 2026
  • ReFAB Studio landfill

    Introducing ReFAB Studio

    December 11, 2025

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