Sanderson Design Group has announced a 10-year licensing agreement for Designers Guild wallpapers, fabrics and paint

The agreement grants the Group sole global rights to design, manufacture and sell these product categories under the Designers Guild brand

Founded by Tricia Guild, a creative pioneer whose design approach transformed the interiors market, Designers Guild has built a reputation for bold, artistic expression and an unmistakable creative identity. Under the agreement, the Sanderson Design Group will steward the future development of Designers Guild wallpapers, fabrics and paint, drawing on the brand’s extensive archive and existing collections while creating new products for a global audience.

Lisa Montague, CEO of Sanderson Design Group, says, “As an internationally recognised brand with exceptional design heritage and a distinctive creative identity, Designers Guild makes an excellent addition to our portfolio of brands and a clear strategic fit with our business. We look forward to leading the next chapter for Designers Guild and presenting collections that remain true to the brand’s design heritage, delighting its established fan base as well as introducing new customers. Through our international network, we will extend its reach with customers around the world and unlock the global potential of the brand.”