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Elspeth Pridham is The Insider. Writing about interior design for interior design professionals

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BIID Interior Design Awards
  • October 29, 2025October 29, 2025
  • Leave a Comment on BIID Interior Design Awards winners

BIID Interior Design Awards winners

I was delighted to be a guest at the BIID Interior Design Awards again this year, held in the truly fabulous Drapers’ Hall

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Artemest penthouse
  • October 28, 2025October 28, 2025
  • Leave a Comment on Project: Artemest penthouse

Project: Artemest penthouse

Last week I was invited to look round Artemest’s first fully furnished penthouse in the UK, brought to life by acclaimed interior designer Róisín Lafferty

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wellbeing home
  • October 9, 2025October 9, 2025
  • Leave a Comment on Project: the wellbeing home

Project: the wellbeing home

Nicola Holden’s ethos is to design for wellbeing. Demonstrated in this south london family home

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Next Chapter Belgravia apartment
  • September 23, 2025September 23, 2025
  • Leave a Comment on Project: Belgravia apartment

Project: Belgravia apartment

Ravi Jassal from Next Chapter Design, talked me through a recent project – completely renovating a listed Belgravia apartment

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Industrial style bathroom
  • July 24, 2025July 24, 2025
  • Leave a Comment on Project: Industrial style bathroom

Project: Industrial style bathroom

Lukas Kedden at Alfa Tiles created this extraordinary industrial style bathroom inspired by the interior of a brewery

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Hotel Madame Drouot
  • July 9, 2025July 9, 2025
  • Leave a Comment on Project: Paris hotel

Project: Paris hotel

Stéphanie Coutas has balanced classical references with contemporary elements for the Hotel Madame Drouot in Paris

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BIID Awards 2025
  • June 3, 2025June 3, 2025
  • Leave a Comment on BIID Interior Design Awards – shortlist announced

BIID Interior Design Awards – shortlist announced

The British Institute of Interior Design (BIID) has announced the shortlist for the 2025 BIID Interior Design Awards

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Villa in Barbados Pippa Paton
  • June 3, 2025June 3, 2025
  • Leave a Comment on Project: villa in Barbados

Project: villa in Barbados

Cotswold based interior designer Pippa Paton has created a tranquil villa in Barbados

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Shoot academy location house
  • May 15, 2025May 28, 2025
  • Leave a Comment on Location House

Location House

Have you ever considered promoting your home as a location house? Here’s your chance to win a free course valued at £349

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Dining room Hyde park Mansions
  • April 30, 2025April 30, 2025
  • Leave a Comment on Project: Hyde Park Mansions

Project: Hyde Park Mansions

Interior design studio Akiva were asked to transform a newly purchased, Hyde Park Mansions property into an inviting home

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Elspeth Pridham, The Insider
Hello I'm Elspeth, a journalist with over 25 years' experience writing about interiors. The Insider is aimed at interior design professionals - I will be sharing product and event news plus insights from industry experts.

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