Serengeti Living is a ground breaking experience where light, technology and nature converge. Created by home tech integrator Homeplay for Decorex 2025
For years, the conversation around smart homes has been dominated by TVs and other hardware. Serengeti Living will shift the conversation dramatically to a focus on elegance, emotional connection and experience.
As James Ratcliffe, managing director at home integration firm Homeplay, explains, “The technology behind Serengeti Living is there, but it’s intentionally discreet and intangible. Every element has been carefully considered and seamlessly woven into the interior to create an extraordinary experience for visitors to Decorex.”
This philosophy is the foundation of Serengeti Living: a space where technology is invisible, intuitive, and always in service of design
Design-Led, Not Tech-Led
Luxury design firm Hill House Interiors have helped shape the vision for Serengeti Living.
Co-founder Helen Bygraves emphasises that the best technology is the kind you don’t see. “We always want the wow factor on our projects – amazing sound from hidden places, clarity and ambience. But as interior designers, we don’t want to see the tech. We want as little visible hardware as possible while intuitive, easy interaction for our clients is a must.”
This ethos will be reflected in every detail of Serengeti Living. Light and shades are controlled by Lutron, with invisible speakers delivering a rich, immersive soundscape without a single visible speaker. Every element is orchestrated to ensure that lighting, shading, and audio work in perfect harmony, all controlled simply and intuitively.
Collaboration at Its Core
“When a technology integrator works properly with an interior designer, you always get the best end user experience,” says Pourrahimi. “It should be simple, easy to understand, and automated, so you don’t even have to think about it. That to me is the definition of luxury.”
The design team for Serengeti Living drew inspiration from nature, storytelling and the desire to create a space that feels both otherworldly and deeply comforting. “We wanted to have that element of surprise, something people will take away and remember from the show,” says Bygraves. The result is a modular, sustainable structure that can be re-used and reimagined, reflecting a commitment to both craft and environmental responsibility.
Advice for Designers: Embrace, Don’t Fear
For interior designers, Serengeti Living is a call to embrace technology as a creative partner, not an afterthought. “Don’t be afraid of it,” urges Pourrahimi. “Be open to learning and always keep it simple. The best results come from collaboration and choosing the right partners, like Homeplay, who can empower your design vision and imagination.”
As the boundaries between technology and design continue to blur, Serengeti Living will offer a glimpse into the future: a world where light, sound, and atmosphere are choreographed to perfection, and where the true luxury is in how seamlessly the experience will unfold for visitors offering the potential to transform any living space at home
Discover Serengeti Living at Stand L20, National Hall, Olympia, London, 12–15 October 2025
