Etons Bespoke founder, Adam Ghoul, explains how bespoke joinery is about far more than making furniture, it’s about bringing ambitious design concepts to life

Please give me a potted history of the company, when was it founded and why? Etons Bespoke was established to bridge the gap between exceptional design and specialist manufacturing, creating truly bespoke furniture, joinery and interior solutions for discerning private and commercial clients. Founded on a belief that almost any design vision can be realised with the right combination of craftsmanship, technology and expertise the company brings together a team of experienced designers, makers and project specialists who share a passion for solving complex design challenges.

The company was created with a clear purpose: to provide clients, designers and architects with a collaborative partner capable of transforming ambitious concepts into beautifully crafted, enduring pieces while making the journey from concept to installation as seamless and stress-free as possible. 

You’re located in West London, does this give you an advantage when working on projects in the capital, do you also take on projects overseas? Being based in Ruislip allows us to work closely with our London-centric client base, making it easy for clients to visit our manufacturing facility for collaborative design discussions, material and finish reviews, and pre-delivery quality control inspections.

As one of the largest joinery manufacturers in London, we have the capacity to deliver both prestigious large-scale commercial projects and highly bespoke individual pieces. Our proximity to Heathrow Airport also enables efficient national and international logistics. While our roots are firmly in West London, we are not limited by geography and regularly support clients wherever their projects take us.

You worked with Elicyon for the fabulous Lalique bar at this year’s WOW!house. What did this entail? We were delighted to collaborate with Rebecca and Anastazja from the Elicyon team to produce all of the upholstered pieces featured within this stunning space (pictured above. photo credit James McDonald).

Our upholstery team crafted the beautiful banquette-style seating, which incorporated micro-cement and liquid metal elements, upholstered in luxurious mohair fabric. We also produced the bar stools, which showcased the exquisite Lalique Masque de Femme and Raisins details set within the veneer.

In addition, the pouffes were created in collaboration with Studio Three One Four, with the Etons Bespoke team upholstering the seat which was set onto a striking amber resin base.

The project was a wonderful opportunity to contribute our craftsmanship to such an elegant and distinctive interior created by Charu Ghandi and her exceptional team.

You also worked with Ken Fulk on the Carbone restaurant in London which has been named, by Prix Versailles, as one of the 16 most beautiful in the world. What was your contribution to this project and why do you think it was so successful? Our team produced all of the FF&E pieces in close collaboration with the project team, ensuring that every aspect of the production process was detail-driven and executed to the highest standard. Our design team played a leading role in the development of the chair designs, working closely with the wider team to bring the creative vision to life, while our production teams ensured that every detail was perfectly realised.

Beyond the furniture, Etons Bespoke was the lead producer for many of the interior finishes throughout the space, including the wall treatments and bar finishes, all delivered in line with Ken Fulk’s design vision. This was a particularly exciting project as it marked the first Carbone restaurant in London.

We believe the project was so successful because of the strength of the collaboration between all parties involved and the shared commitment to exceptional craftsmanship and attention to detail. By acting as the local production partner of choice, Etons Bespoke was able to help translate an internationally recognised design concept into a beautifully executed London destination, resulting in a space that feels both timeless and distinctive.

What is the most unusual thing you have ever been asked to make? There have been quite a few unusual and technically challenging pieces over the years, but one project that immediately comes to mind was a luxury bar installation we completed in Nine Elms.

The design featured bespoke joinery clad entirely in thousands of small bevelled mirror pieces. What made it particularly challenging was that each mirror had to be individually positioned and bonded by hand, requiring an incredible level of precision and patience. With so many individual components, even the slightest inconsistency would have been noticeable.

It was one of the most intricate and delicate projects we’ve undertaken. The combination of the bevelled edges and the reflective surfaces created a striking visual effect, with light bouncing across the bar from every angle. The finished result was truly spectacular and became the focal point of the space.

Projects like this are a reminder that bespoke joinery is about far more than simply making furniture it’s about bringing ambitious design concepts to life through craftsmanship and attention to detail