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Elspeth Pridham is The Insider. Writing about interior design for interior design professionals

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  • Inside WOW!house 2026

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  • Walls that speak

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  • Project: award winning bathroom

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coastal cottage in Cornwall by Sims Hilditch
  • August 21, 2024September 26, 2024
  • Leave a Comment on Project: Coastal cottage

Project: Coastal cottage

Sims Hilditch have created the perfect coastal cottage in Cornwall for an active family

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Interior trends 2025
  • August 21, 2024August 21, 2024
  • Leave a Comment on Interior trends for 2025

Interior trends for 2025

Charu Gandhi, founder of international interior design and architecture studio Elicyon, shares the three pivotal interior trends to consider in 2025

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Tom Raffield at Design Centre Chelsea Harbour
  • August 21, 2024May 27, 2025
  • 1 Comment on New showrooms at DCCH

New showrooms at DCCH

If you are heading to Focus there are new showrooms at Design Centre Chelsea Harbour worth exploring

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Oast houses at Tillingham vineyard
  • August 1, 2024August 6, 2024
  • Leave a Comment on My night at Tillingham vineyard

My night at Tillingham vineyard

What’s not to love – wine, pizza and a night under the stars at Tillingham vineyard

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  • August 1, 2024August 1, 2024
  • Leave a Comment on New showroom for JANUS et Cie

New showroom for JANUS et Cie

Outdoor furniture brand JANUS et Cie has opened its first London flagship showroom

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SBID finalists announced
  • August 1, 2024August 1, 2024
  • Leave a Comment on SBID finalists announced

SBID finalists announced

The SBID finalists have been announced and now it’s your turn to vote

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Sweet Pea from Knots Rugs
  • August 1, 2024August 8, 2024
  • Leave a Comment on This week’s product launches

This week’s product launches

Floral inspired rugs, a glass pool table and a psychedelic fabric. These are the products that caught my eye this week

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Reception The Imperial Riding School Vienna
  • July 18, 2024July 18, 2024
  • 1 Comment on Project: The Imperial Riding School Vienna

Project: The Imperial Riding School Vienna

Goddard Littlefair took on the impressive task of transforming Vienna’s historic Imperial Riding School into an elegant hotel

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Waterfall chandelier from O&A London
  • July 18, 2024August 26, 2025
  • Leave a Comment on This week’s product launches

This week’s product launches

Lighting inspired by an Icelandic waterfall, an inviting bath and a squidgy sofa. Here are the products that caught my eye this week

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Interior design books
  • July 18, 2024July 18, 2024
  • 1 Comment on New interior design books

New interior design books

This month there are two new interior design books worth taking a look at, one focusing on coastal homes and the other on quintessential English style

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Elspeth Pridham, The Insider
Hello I'm Elspeth, a journalist with over 25 years' experience writing about interiors. The Insider is aimed at interior design professionals - I will be sharing product and event news plus insights from industry experts.

Recent Posts

  • Home Cinema

    Project: CEDIA award winning home cinema

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  • Armac Martin

    New Showroom for Armac Martin

    June 24, 2026
  • This week’s product launches

    June 24, 2026
  • WOW!house 2026

    Inside WOW!house 2026

    June 11, 2026
  • Lapicida Slab Gallery

    Lapicida opens Slab Gallery

    June 11, 2026

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