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Elspeth Pridham is The Insider. Writing about interior design for interior design professionals

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  • Project: Marylebone penthouse

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  • How AI is changing the business of interior design

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  • Five top tips for creating the perfect home cinema

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  • Project: Decorex VIP lounge 2026

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  • March 8, 2021October 17, 2022
  • 1 Comment on Decorating with neon lights

Decorating with neon lights

How do you feel about neon lights? They certainly divide opinion amongst interior designers who see them as either a fun, quirky way to personalise an interior, or as a brash accessory that should be avoided at all costs.

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  • February 16, 2021January 6, 2022
  • Leave a Comment on Understanding pigment with Little Greene

Understanding pigment with Little Greene

I talked to Ruth Mottershead, creative director at British paint manufacturer Little Greene, about the use and importance of pigment

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  • February 16, 2021August 2, 2021
  • Leave a Comment on Project: Bermonds Locke

Project: Bermonds Locke

Step inside Bermonds Locke, the home-meets-hotel development in Bermondsey. I was intrigued by the imaginative use of repurposed materials

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  • February 16, 2021October 11, 2021
  • Leave a Comment on 10 new tile designs

10 new tile designs

Bamboo, Ibiza and Delft. Just three of the inspirations behind this spring’s tile launches

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  • February 15, 2021January 5, 2026
  • Leave a Comment on The importance of professional contracts

The importance of professional contracts

The BIID’s professional services contracts for interior designers are jargon free and easy to manage

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Elspeth Pridham, The Insider
Hello I'm Elspeth, a journalist with over 25 years' experience writing about interiors. The Insider is aimed at interior design professionals - I will be sharing product and event news plus insights from industry experts.

Recent Posts

  • Marylebone penthouse

    Project: Marylebone penthouse

    November 12, 2026
  • AI and interior design

    How AI is changing the business of interior design

    November 12, 2026
  • 5 top tips to create the perfect home cinema

    Five top tips for creating the perfect home cinema

    November 12, 2026
  • Woolly from Holloways of Ludlow

    This week’s product launches

    November 12, 2026
  • Tori Murphy

    Showroom: Tori Murphy at The Mix

    November 12, 2026

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