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Elspeth Pridham is The Insider. Writing about interior design for interior design professionals

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  • Project: Luxury sleeper train

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  • Five defining interior design trends for 2026

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  • Project: The OWO

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Wasted rug by Floor_story at Angela's in Margate
  • August 3, 2022August 3, 2022
  • 1 Comment on This week’s product launches

This week’s product launches

Sustainable rugs, an oak sideboard and a boiling water tap. These are the products that caught my eye this week

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  • July 26, 2022February 7, 2025
  • 2 Comments on Room fragrance

Room fragrance

On one of my recent Instagram ramblings I asked if interior designers could share their thoughts on room fragrances. There has been a great response, with interesting insights into what scents you like to use and why.

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Living space by Sidika Owen
  • July 21, 2022July 21, 2022
  • Leave a Comment on Notting Hill apartment

Notting Hill apartment

Sidika Owen founded Studio Sidika in 2015 after a decade long career in investment banking. Here she shares a recent project she completed in Notting Hill

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  • July 21, 2022March 21, 2024
  • Leave a Comment on This week’s product launches

This week’s product launches

Mid Century lighting, smart bathroom taps and gorgeous rugs – these are the product launches that caught my eye this week

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Good plastics at Surface Design Awards
  • July 19, 2022July 19, 2022
  • Leave a Comment on Surface Design Awards

Surface Design Awards

The Surface Design Awards 2023 are now open to entries

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  • July 14, 2022July 14, 2022
  • Leave a Comment on New president for the BIID

New president for the BIID

The British Institute of Interior Design has welcomed its new president for the 2022-2023 term

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Carl Hansen chairs
  • July 14, 2022July 14, 2022
  • Leave a Comment on This week’s product launches

This week’s product launches

Candy stripe wallpaper, a yellow outdoor kitchen and the perfect room fragrance for summer – these are the product launches that caught my eye this week

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Bedroom in loft conversion by Interior Fox
  • July 14, 2022July 14, 2022
  • Leave a Comment on Loft conversion

Loft conversion

Interior Fox designed a smart office plus bedroom and bathroom in a loft conversion of a Victorian terraced house

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  • July 7, 2022July 11, 2022
  • 2 Comments on The tiny house

The tiny house

Eco-conscious interior designer Alicia Storie created a thoughtful interior for the delightful Tiny House project in the Scottish Highlands

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  • July 7, 2022May 13, 2024
  • Leave a Comment on Mid-century furniture in East London

Mid-century furniture in East London

Meet House of Twenty, a furniture store and restoration workshop based in East London, specialising in mid-century furniture from Scandinavia.

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Elspeth Pridham, The Insider
Hello I'm Elspeth, a journalist with over 25 years' experience writing about interiors. The Insider is aimed at interior design professionals - I will be sharing product and event news plus insights from industry experts.

Recent Posts

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  • The Britannic Explorer

    Project: Luxury sleeper train

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  • Interior design trends 2026

    Five defining interior design trends for 2026

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  • The OWO

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