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Elspeth Pridham is The Insider. Writing about interior design for interior design professionals

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  • Project: Regency grandeur

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  • Introducing Ateliers Lemaître

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  • Fabrics & wallpapers Spring 2026

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  • Project: Fulham maisonette

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Fabric trends S/S 2025
  • March 27, 2025March 27, 2025
  • 1 Comment on Fabric & wallpaper collections S/S 2025

Fabric & wallpaper collections S/S 2025

Here is my pick of the new fabric and wallpaper collections S/S 2025 from traditional block prints of oak leaves to dramatic panels depicting mythical beasts

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Fired Earth and Nina Campbell
  • March 27, 2025March 27, 2025
  • Leave a Comment on This week’s product launches

This week’s product launches

Pretty tiles, garden furniture inspired by Cuba and a portable light named after a Greek goddess – these are the products that caught my eye this week

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Regents Park house
  • March 27, 2025March 27, 2025
  • 1 Comment on Project: Regents Park house

Project: Regents Park house

Elicyon’s interiors for this five-storey, Regents Park house combine historic elements with personalised, functional enhancements

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Design direction
  • March 13, 2025May 27, 2025
  • Leave a Comment on Design directions 2025

Design directions 2025

There were some fabulous collections to explore at London Design Week and, to help us make sense of what we saw, the Design Centre’s creative director Arabella McNie has curated eight design directions that expertly summarise this season’s trends

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Deirdre Dyson rugs
  • March 13, 2025March 13, 2025
  • Leave a Comment on This week’s product launches

This week’s product launches

Gorgeous rugs a distinctive coffee table and paintable sockets, these are the products that caught my eye this week

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Onesta showroom
  • March 13, 2025March 13, 2025
  • Leave a Comment on New Showrooms

New Showrooms

A new tile showroom and a dramatic refurbishment for Onestà

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Lizzie and Tim from Fromental
  • February 27, 2025February 27, 2025
  • 3 Comments on Celebrating Fromental’s 20th anniversary

Celebrating Fromental’s 20th anniversary

I caught up with Fromental’s founders, Lizzie Deshayes and Tim Butcher, to discuss the timeless quality of Chinoiserie, plans for the year ahead and Demi Moore wearing one of their designs

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YesColours Icons collection
  • February 27, 2025February 27, 2025
  • Leave a Comment on This week’s product launches

This week’s product launches

A plaster lantern, unusual Zellige tiles and recycled wood flooring. These are the products that caught my eye this week

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St Bartholomew The Great Clerkenwell Design Week
  • February 27, 2025
  • Leave a Comment on New venues for CDW

New venues for CDW

Clerkenwell Design Week has added three new venues for 2025

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Collect 2025
  • February 24, 2025February 24, 2025
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Collect 2025

Collect 2025, the international art fair for contemporary craft and design starts this Friday

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Elspeth Pridham, The Insider
Hello I'm Elspeth, a journalist with over 25 years' experience writing about interiors. The Insider is aimed at interior design professionals - I will be sharing product and event news plus insights from industry experts.

Recent Posts

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    Project: Regency grandeur

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  • Tom Raffield

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  • French Craft Collective

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