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Elspeth Pridham is The Insider. Writing about interior design for interior design professionals

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Design direction
  • March 13, 2025March 13, 2025
  • Leave a Comment on Design directions 2025

Design directions 2025

There were some fabulous collections to explore at London Design Week and, to help us make sense of what we saw, the Design Centre’s creative director Arabella McNie has curated eight design directions that expertly summarise this season’s trends

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Lizzie and Tim from Fromental
  • February 27, 2025February 27, 2025
  • Leave a Comment on Celebrating Fromental’s 20th anniversary

Celebrating Fromental’s 20th anniversary

I caught up with Fromental’s founders, Lizzie Deshayes and Tim Butcher, to discuss the timeless quality of Chinoiserie, plans for the year ahead and Demi Moore wearing one of their designs

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Fabrics and wallpapers 2024
  • October 24, 2024October 28, 2024
  • Leave a Comment on Fabric & Wallpaper Autumn 2024

Fabric & Wallpaper Autumn 2024

Let’s take a look at some of the gorgeous collections launched for A/W 2024. From charming block-printed wallpaper to rich wool tweed

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Claire Coles
  • April 18, 2024April 18, 2024
  • Leave a Comment on In conversation with: Claire Coles

In conversation with: Claire Coles

Artist Claire Coles handcrafts wallpaper murals and applique artworks using paper, silk, leather and freehand embroidery

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Chinoiserie Toile from Timorous Beasties
  • March 23, 2023May 22, 2023
  • Leave a Comment on Behind the collection: Chinoiserie from Timorous Beasties

Behind the collection: Chinoiserie from Timorous Beasties

Intrigued by the unconventional imagery in the latest Timorous Beasties launch, I spoke to designer Paul Simmons to delve deeper into the story behind the collection

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  • January 26, 2023January 26, 2023
  • Leave a Comment on Paris Déco Off 2023

Paris Déco Off 2023

Paris Déco Off is such a treat – three days meandering around this elegant city discovering the latest interior collections – sometimes my job is just a joy

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  • November 11, 2021September 11, 2024
  • Leave a Comment on This week’s interior design news

This week’s interior design news

Award winning wallpaper, Ethereal Silestone and Liberty shades from Pooky. Here are the interior design products that caught my eye this week.

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  • August 3, 2021October 10, 2023
  • Leave a Comment on This week’s interior design news

This week’s interior design news

The big news this week is that Lee Broom has launched a furniture collection. I also bring you glitzy hardware, Arte’s new textural wallcovering and inspiration for the New Rustic trend.

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Elspeth Pridham, The Insider
Hello I'm Elspeth, a journalist with over 25 years' experience writing about interiors. The Insider is aimed at interior design professionals - I will be sharing product and event news plus insights from industry experts.

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