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Elspeth Pridham is The Insider. Writing about interior design for interior design professionals

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Articles by Elspeth Pridham

Hotel bedroom by WOOLF Interiors
  • August 2, 2023August 7, 2023
  • Leave a Comment on Creating the perfect hotel bedroom

Creating the perfect hotel bedroom

Interior designer Verity Woolf shares her thoughts on creating the perfect hotel bedroom

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SBID Design Awards
  • August 2, 2023March 7, 2024
  • Leave a Comment on SBID Design Awards finalists revealed

SBID Design Awards finalists revealed

The SBID International Design Awards finalists for 2023 have been revealed and the public vote is now open

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Little Greene Re:mix
  • August 2, 2023August 2, 2023
  • Leave a Comment on Behind the scenes at: Little Greene

Behind the scenes at: Little Greene

Good paint is the result of fine ingredients and attention to colour consistency – as I found out on this recent factory visit

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  • July 27, 2023July 27, 2023
  • Leave a Comment on This week’s product launches

This week’s product launches

Wallpaper inspired by Swedish ceramics, the debut collection from a graduate designer and a stone resin bath. These are the products that caught my eye this week

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Decorex 2023
  • July 27, 2023July 27, 2023
  • Leave a Comment on Decorex sustainability task force

Decorex sustainability task force

The Decorex Sustainability Task Force has been launched, to encourage the Decorex community to become more sustainable

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Little Greene Remix paint
  • July 27, 2023January 12, 2026
  • Leave a Comment on PETA’s Vegan Homeware Awards 2023

PETA’s Vegan Homeware Awards 2023

Luxurious silk-free sheets, a range of vegan candles and a chair in pineapple leather are among the items chosen as winners in PETA’s Vegan Homeware Awards

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  • July 20, 2023July 20, 2023
  • Leave a Comment on Project: the wellness home

Project: the wellness home

Studio Mae’s recent Notting Hill project has been shortlisted for three awards and recognised for its focus on wellness

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  • July 20, 2023August 26, 2025
  • Leave a Comment on This week’s product launches

This week’s product launches

A cloud mirror, jungle tiles and a mighty stone bath. These are the products that caught my eye this week

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May Fawzy president of the British Institute of Interior Design
  • July 20, 2023July 20, 2023
  • Leave a Comment on New president for the BIID

New president for the BIID

The British Institute of Interior Design (BIID) has welcomed May Fawzy as its president

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  • July 6, 2023July 6, 2023
  • Leave a Comment on Showroom news

Showroom news

Nina Campbell opens on Pimlico Road and Poggenpohl’s showroom in Hampstead reopens after a devastating fire

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Elspeth Pridham, The Insider
Hello I'm Elspeth, a journalist with over 25 years' experience writing about interiors. The Insider is aimed at interior design professionals - I will be sharing product and event news plus insights from industry experts.

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