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Elspeth Pridham is The Insider. Writing about interior design for interior design professionals

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Articles by Elspeth Pridham

Run For The Hills open plan lounge
  • April 10, 2025April 10, 2025
  • Leave a Comment on Project: Victorian terraced house

Project: Victorian terraced house

A Victorian terraced house in Fulham is highly sought after. But behind one of these front doors lies something unexpected from award-winning interior design studio Run For The Hills

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Arte capiz shell wallcovering
  • April 10, 2025April 10, 2025
  • Leave a Comment on This week’s product launches

This week’s product launches

A wallcovering made from capiz shell, a sculptural barnacle table lamp and a glossy gold basin – these are the new product launches that caught my eye this week

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Fabric trends S/S 2025
  • March 27, 2025March 27, 2025
  • 1 Comment on Fabric & wallpaper collections S/S 2025

Fabric & wallpaper collections S/S 2025

Here is my pick of the new fabric and wallpaper collections S/S 2025 from traditional block prints of oak leaves to dramatic panels depicting mythical beasts

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Fired Earth and Nina Campbell
  • March 27, 2025March 27, 2025
  • Leave a Comment on This week’s product launches

This week’s product launches

Pretty tiles, garden furniture inspired by Cuba and a portable light named after a Greek goddess – these are the products that caught my eye this week

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Regents Park house
  • March 27, 2025March 27, 2025
  • 1 Comment on Project: Regents Park house

Project: Regents Park house

Elicyon’s interiors for this five-storey, Regents Park house combine historic elements with personalised, functional enhancements

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Design direction
  • March 13, 2025May 27, 2025
  • Leave a Comment on Design directions 2025

Design directions 2025

There were some fabulous collections to explore at London Design Week and, to help us make sense of what we saw, the Design Centre’s creative director Arabella McNie has curated eight design directions that expertly summarise this season’s trends

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Deirdre Dyson rugs
  • March 13, 2025March 13, 2025
  • Leave a Comment on This week’s product launches

This week’s product launches

Gorgeous rugs a distinctive coffee table and paintable sockets, these are the products that caught my eye this week

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Onesta showroom
  • March 13, 2025March 13, 2025
  • Leave a Comment on New Showrooms

New Showrooms

A new tile showroom and a dramatic refurbishment for Onestà

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Lizzie and Tim from Fromental
  • February 27, 2025February 27, 2025
  • 2 Comments on Celebrating Fromental’s 20th anniversary

Celebrating Fromental’s 20th anniversary

I caught up with Fromental’s founders, Lizzie Deshayes and Tim Butcher, to discuss the timeless quality of Chinoiserie, plans for the year ahead and Demi Moore wearing one of their designs

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YesColours Icons collection
  • February 27, 2025February 27, 2025
  • Leave a Comment on This week’s product launches

This week’s product launches

A plaster lantern, unusual Zellige tiles and recycled wood flooring. These are the products that caught my eye this week

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Elspeth Pridham, The Insider
Hello I'm Elspeth, a journalist with over 25 years' experience writing about interiors. The Insider is aimed at interior design professionals - I will be sharing product and event news plus insights from industry experts.

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