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Elspeth Pridham is The Insider. Writing about interior design for interior design professionals

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  • Project: Park Hyatt, River Thames Residences

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  • Design-led technology, collaboration and the sensory home

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  • Introducing Create Academy Pro

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  • Navigating the art market spending rules

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Fired Earth and Nina Campbell
  • March 27, 2025March 27, 2025
  • Leave a Comment on This week’s product launches

This week’s product launches

Pretty tiles, garden furniture inspired by Cuba and a portable light named after a Greek goddess – these are the products that caught my eye this week

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Regents Park house
  • March 27, 2025March 27, 2025
  • 1 Comment on Project: Regents Park house

Project: Regents Park house

Elicyon’s interiors for this five-storey, Regents Park house combine historic elements with personalised, functional enhancements

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Design direction
  • March 13, 2025May 27, 2025
  • Leave a Comment on Design directions 2025

Design directions 2025

There were some fabulous collections to explore at London Design Week and, to help us make sense of what we saw, the Design Centre’s creative director Arabella McNie has curated eight design directions that expertly summarise this season’s trends

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Deirdre Dyson rugs
  • March 13, 2025March 13, 2025
  • Leave a Comment on This week’s product launches

This week’s product launches

Gorgeous rugs a distinctive coffee table and paintable sockets, these are the products that caught my eye this week

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Onesta showroom
  • March 13, 2025March 13, 2025
  • Leave a Comment on New Showrooms

New Showrooms

A new tile showroom and a dramatic refurbishment for Onestà

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Lizzie and Tim from Fromental
  • February 27, 2025February 27, 2025
  • 3 Comments on Celebrating Fromental’s 20th anniversary

Celebrating Fromental’s 20th anniversary

I caught up with Fromental’s founders, Lizzie Deshayes and Tim Butcher, to discuss the timeless quality of Chinoiserie, plans for the year ahead and Demi Moore wearing one of their designs

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YesColours Icons collection
  • February 27, 2025February 27, 2025
  • Leave a Comment on This week’s product launches

This week’s product launches

A plaster lantern, unusual Zellige tiles and recycled wood flooring. These are the products that caught my eye this week

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St Bartholomew The Great Clerkenwell Design Week
  • February 27, 2025
  • Leave a Comment on New venues for CDW

New venues for CDW

Clerkenwell Design Week has added three new venues for 2025

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Collect 2025
  • February 24, 2025February 24, 2025
  • Leave a Comment on Collect 2025

Collect 2025

Collect 2025, the international art fair for contemporary craft and design starts this Friday

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lights by Spark & Bell
  • January 29, 2025January 29, 2025
  • Leave a Comment on In conversation with: Emer Gillespie

In conversation with: Emer Gillespie

Founder of Brighton based Spark & Bell, Emer Gillespie talks about building her lighting business and shares her thoughts on sustainable design and working with local craftspeople

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Elspeth Pridham, The Insider
Hello I'm Elspeth, a journalist with over 25 years' experience writing about interiors. The Insider is aimed at interior design professionals - I will be sharing product and event news plus insights from industry experts.

Recent Posts

  • Project: Park Hyatt, River Thames Residences

    October 7, 2026
  • Nucleus at WOW!house

    Design-led technology, collaboration and the sensory home

    October 7, 2026
  • Designers Guild Join Sanderson

    Sanderson take on Designers Guild

    October 7, 2026
  • Andrew Martin

    Andrew Martin Interior Design Award

    October 7, 2026
  • Waterworks taps

    This week’s product launches

    October 7, 2026

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