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Elspeth Pridham is The Insider. Writing about interior design for interior design professionals

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  • Project: Regency grandeur

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  • Introducing Ateliers Lemaître

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  • Fabrics & wallpapers Spring 2026

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  • Project: Fulham maisonette

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Westminster Fire Station exterior
  • June 2, 2021November 6, 2023
  • Leave a Comment on Inside Westminster Fire Station

Inside Westminster Fire Station

I caught up with Laura Marino, founder and creative director at Studio L, London, to discuss how she repurposed a handsome Edwardian fire station into a collection of boutique apartments.

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Jane Churchill collection from Colefax & Fowler
  • June 2, 2021April 15, 2025
  • 1 Comment on The latest fabric and wallpaper collections

The latest fabric and wallpaper collections

I’ve pulled together my pick of the latest fabric and wallpaper collections. A fabulously eclectic mix with inspiration taken from West London, China’s royal gardens and Beatrix Potter

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Home gym overlooking the sea by Thorpe Design
  • May 26, 2021May 1, 2025
  • Leave a Comment on Creating the perfect home gym

Creating the perfect home gym

It seems the pandemic has caused a surge in demand for exercise spaces within the home.  I asked four professional interior designers, all BIID members, for their tips on creating the perfect home gym.

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Matrix rug from Topfloor by Esti
  • May 20, 2021June 2, 2021
  • Leave a Comment on This week’s interior design news

This week’s interior design news

I have a truly eclectic mix of product launches for you in this week’s interior design news. Including enchanting wallpaper, mesmerising 3D rugs and a chandelier inspired by motorbike exhausts!

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Risom collection from Stellar Works
  • May 18, 2021February 28, 2022
  • Leave a Comment on Mid century design classics re-issued by Stellar Works

Mid century design classics re-issued by Stellar Works

Following the mantra that good design is timeless design, Stellar Works has re-issued a selection of classic furniture designs to sit alongside its more contemporary collections. I take a closer look at the pieces from Vilhelm Wohlert, Jens Risom and Carlo Francolini.

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  • May 13, 2021May 25, 2021
  • Leave a Comment on This week’s interior design news

This week’s interior design news

In this week’s interior design news, I bring you a handsome brass wall lantern, sustainable garden furniture and a compact cast iron bath

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  • May 11, 2021September 30, 2024
  • Leave a Comment on My guide to Rye

My guide to Rye

Fancy a day out? Jump in your car or hop on the train and head off for a lovely day in Rye. This picturesque little town boasts some really impressive interior design shops. So, whether you are shopping for yourself or sourcing pieces for a project it makes a fabulous day out.

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Helen Armon-Jones, The Art Buyer
  • May 3, 2021April 12, 2022
  • Leave a Comment on The art buyer

The art buyer

Helen Armon-Jones launched The Art Buyer to enable people to enjoy the experience of buying original, contemporary art without the ‘stuffy formality’.

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  • April 28, 2021May 25, 2021
  • Leave a Comment on Project: Chelsea Creek

Project: Chelsea Creek

Adriel Lack and Rae Underhill, aka Raven & Lack, took me on a tour of their latest project and discussed the merits of being two Australians on London’s interior design scene.

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  • April 27, 2021March 7, 2024
  • Leave a Comment on This week’s interior design news

This week’s interior design news

So much to talk about this week – including summery tiles from Otto, sumptuous lampshades from BeauVamp a new rug company to investigate and a dolls house full of miniature marvels from Christopher Guy

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Elspeth Pridham, The Insider
Hello I'm Elspeth, a journalist with over 25 years' experience writing about interiors. The Insider is aimed at interior design professionals - I will be sharing product and event news plus insights from industry experts.

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