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Elspeth Pridham is The Insider. Writing about interior design for interior design professionals

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Articles by Elspeth Pridham

Joanne Lamb at London Craft Week
  • April 24, 2024April 15, 2025
  • Leave a Comment on London Craft Week 2024

London Craft Week 2024

London Craft Week 2024, 13 to 19 May, celebrates crafts and craftsmanship with fascinating events across the capital. Here’s my pick of what’s worth seeing

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Sally Conran family home
  • April 24, 2024
  • 1 Comment on Project: Hampshire house

Project: Hampshire house

Sally Conran embraced the challenge of furnishing this large, modern family home

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Claire Coles
  • April 18, 2024April 18, 2024
  • Leave a Comment on In conversation with: Claire Coles

In conversation with: Claire Coles

Artist Claire Coles handcrafts wallpaper murals and applique artworks using paper, silk, leather and freehand embroidery

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Akiva digital interior design
  • April 18, 2024April 18, 2024
  • 1 Comment on Project: digital interior design

Project: digital interior design

Digital interior design practice Akiva were asked to re-imagine a London duplex apartment in a Grade II listed, converted boarding school

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Green Grads
  • April 18, 2024April 18, 2024
  • Leave a Comment on 50k for carbon guzzling algae

50k for carbon guzzling algae

Start-up wins government grant to develop revolutionary paint

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RIXO Cupla
  • April 18, 2024April 18, 2024
  • Leave a Comment on RIXO + Cúpla

RIXO + Cúpla

RIXO is one of my favourite fashion brands, so I was fascinated to hear that founder Orlagh McCloskey’s twin sister Gemma is the interior designer behind studio Cúpla

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mirror by Dominic Schuster
  • April 11, 2024April 11, 2024
  • Leave a Comment on This weeks product launches

This weeks product launches

Antiqued mirrors, a jaunty lamp and cushions inspired by The New Forest. These are the products that caught my eye this week

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The Pickle Factory
  • April 11, 2024April 11, 2024
  • Leave a Comment on Project: The Pickle Factory

Project: The Pickle Factory

Suna’s attractive amenity areas at The Pickle Factory, link to the building’s past while catering for its commercial tenants

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Sustainable Interior design
  • April 11, 2024July 15, 2024
  • 1 Comment on Sustainable interior design

Sustainable interior design

Chloe Bullock has called on her 30 year career, specialising in vegan design and the circular economy, to write this informative handbook

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RIBA + VitrA
  • April 10, 2024April 10, 2024
  • Leave a Comment on RIBA + VitrA talks programme 2024

RIBA + VitrA talks programme 2024

Now in its sixth year, global bathroom brand VitrA and the RIBA bring you a series of stimulating talks from leading voices in architecture and design

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Elspeth Pridham, The Insider
Hello I'm Elspeth, a journalist with over 25 years' experience writing about interiors. The Insider is aimed at interior design professionals - I will be sharing product and event news plus insights from industry experts.

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