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Elspeth Pridham is The Insider. Writing about interior design for interior design professionals

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  • Project: Regency grandeur

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  • Introducing Ateliers LemaĆ®tre

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  • Fabrics & wallpapers Spring 2026

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  • Project: Fulham maisonette

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WOW!house 2024
  • June 14, 2024May 27, 2025
  • Leave a Comment on WOW!house 2024

WOW!house 2024

I challenge you to walk round this year’s WOW!house and not say wow!

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Japandi apartment by Elicyon
  • June 14, 2024June 14, 2024
  • 2 Comments on Project: Japandi minimalism

Project: Japandi minimalism

Elicyon fused Eastern and Western characteristics for this serene London apartment

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The new Hill House Lifestyle collection
  • June 14, 2024June 14, 2024
  • Leave a Comment on Hill House Interiors launch anniversary collection

Hill House Interiors launch anniversary collection

Interior design studio Hill House Interiors has launched a collection of furniture, rugs and accessories

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  • June 14, 2024June 14, 2024
  • Leave a Comment on This week’s product launches

This week’s product launches

Handles made from lava, magnetic wood and flock inspired fabrics. Here are the products that caught my eye this week

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Sally Conran interior designer
  • May 29, 2024May 29, 2024
  • 2 Comments on In conversation with : Sally Conran

In conversation with : Sally Conran

Interior designer Sally Conran shares her thoughts on residential versus commercial design and why she enjoys being a dragon

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GUBI London showroom
  • May 29, 2024
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New showrooms

GUBI and Tai Ping have both opened smart new showrooms in London

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Design Mumbai
  • May 29, 2024May 29, 2024
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Design Mumbai

Here’s news of a new design show taking place in the exciting Indian city of Mumbai

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Clearwater bath
  • May 29, 2024June 5, 2024
  • Leave a Comment on This week’s product launches

This week’s product launches

A hand painted bath, upcycled paint and a very clever downlight – here are the products that caught my eye this week

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BIID Interior Design Awards
  • May 28, 2024
  • Leave a Comment on BIID Interior Design Awards shortlist announced

BIID Interior Design Awards shortlist announced

The BIID has announced the shortlist for this year’s Interior Design Awards. After a record number of submissions, the judging panel have selected the top five in each regional category. Are you on the list?

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Floor Story 10x10
  • May 14, 2024May 14, 2024
  • Leave a Comment on This week’s product launches

This week’s product launches

This week we’re celebrating, with FLOOR_STORY, Aram and Fritz Hansen all marking significant milestone

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Elspeth Pridham, The Insider
Hello I'm Elspeth, a journalist with over 25 years' experience writing about interiors. The Insider is aimed at interior design professionals - I will be sharing product and event news plus insights from industry experts.

Recent Posts

  • Sophie Paterson

    Project: Regency grandeur

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  • Tom Raffield

    This week’s product launches

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  • French Craft Collective

    The very best French craft

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