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Elspeth Pridham is The Insider. Writing about interior design for interior design professionals

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  • Fabrics & wallpapers Spring 2026

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  • Project: Fulham maisonette

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  • Project: Home cinema Hertfordshire

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  • Introducing Rehome Plus

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CP Hart glass basin
  • December 8, 2022April 15, 2024
  • Leave a Comment on This week’s product launches

This week’s product launches

A colour changing basin, innovative TV and stylish bathroom heating. These are the products that caught my eye this week

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The New Country
  • December 8, 2022April 12, 2023
  • Leave a Comment on How to bring city style to rural homes

How to bring city style to rural homes

In his first ever book, Dean Keyworth, former president of the BIID, guides designers and homeowners through the challenges of designing for rural properties

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Andra Munro
  • December 8, 2022July 26, 2023
  • Leave a Comment on In conversation with: Andra Munro

In conversation with: Andra Munro

Andra Munro is an award winning lighting designer creating extraordinary, sculptural pieces in porcelain.

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Lalique table and lights
  • December 1, 2022June 21, 2023
  • Leave a Comment on The wonderful world of Lalique

The wonderful world of Lalique

I love a factory, so imagine my delight when I was invited by Lalique to visit their historic manufacturing plant in Alsace

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Sarah Wodehouse Decibel Design
  • December 1, 2022December 1, 2022
  • Leave a Comment on Project: stop gap home

Project: stop gap home

Sarah Wodehouse, of Decibel Designs, personalised a rented mews house in Knightsbridge using the clients’ art and bespoke furniture that can move with them to their next home

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Mythic lamps from Martin Huxford
  • December 1, 2022December 1, 2022
  • Leave a Comment on This week’s product launches

This week’s product launches

Mythic lamps, Parisian wallpaper and an innovative extractor. These are the products that have caught my eye this week.

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  • November 23, 2022November 29, 2022
  • Leave a Comment on Project: at Lord’s cricket ground

Project: at Lord’s cricket ground

Angel O’Donnell took inspiration from a rare London view to create two apartments for a luxury development in St John’s Wood

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The Cornish Bed Company
  • November 23, 2022November 23, 2022
  • Leave a Comment on This week’s product launches

This week’s product launches

A bed named after a Cornish saint, chunky wool carpet and a table lamp inspired by Jupiter’s moon. These are the product launches that caught my eye this week

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  • November 23, 2022November 23, 2022
  • Leave a Comment on In conversation with: George Gottl

In conversation with: George Gottl

George Gottl is the chief creative officer for UXUS, a leading creative brand and design agency. He has worked with some of the world’s leading retail and hospitality brands to re-imagine the consumer experience.

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Roundhouse kitchen
  • November 17, 2022November 17, 2022
  • Leave a Comment on Project: wow factor kitchen

Project: wow factor kitchen

Clients regularly ask designers for a wow-factor kitchen and I think, for this particular project, Roundhouse achieved just that

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Elspeth Pridham, The Insider
Hello I'm Elspeth, a journalist with over 25 years' experience writing about interiors. The Insider is aimed at interior design professionals - I will be sharing product and event news plus insights from industry experts.

Recent Posts

  • Cole & Son Vivienne Westwood

    Fabrics & wallpapers Spring 2026

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  • Fees

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  • WOW!house

    Final line up for WOW!house announced

    March 19, 2026
  • Living room Fulham maisonette

    Project: Fulham maisonette

    March 5, 2026
  • Shame Studios

    This week’s product launches

    March 5, 2026

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