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Elspeth Pridham is The Insider. Writing about interior design for interior design professionals

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  • Project: Regency grandeur

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  • Introducing Ateliers Lemaître

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  • Fabrics & wallpapers Spring 2026

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  • Project: Fulham maisonette

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Lalique table and lights
  • December 1, 2022June 21, 2023
  • Leave a Comment on The wonderful world of Lalique

The wonderful world of Lalique

I love a factory, so imagine my delight when I was invited by Lalique to visit their historic manufacturing plant in Alsace

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Sarah Wodehouse Decibel Design
  • December 1, 2022December 1, 2022
  • Leave a Comment on Project: stop gap home

Project: stop gap home

Sarah Wodehouse, of Decibel Designs, personalised a rented mews house in Knightsbridge using the clients’ art and bespoke furniture that can move with them to their next home

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Mythic lamps from Martin Huxford
  • December 1, 2022December 1, 2022
  • Leave a Comment on This week’s product launches

This week’s product launches

Mythic lamps, Parisian wallpaper and an innovative extractor. These are the products that have caught my eye this week.

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  • November 23, 2022November 29, 2022
  • Leave a Comment on Project: at Lord’s cricket ground

Project: at Lord’s cricket ground

Angel O’Donnell took inspiration from a rare London view to create two apartments for a luxury development in St John’s Wood

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The Cornish Bed Company
  • November 23, 2022November 23, 2022
  • Leave a Comment on This week’s product launches

This week’s product launches

A bed named after a Cornish saint, chunky wool carpet and a table lamp inspired by Jupiter’s moon. These are the product launches that caught my eye this week

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  • November 23, 2022November 23, 2022
  • Leave a Comment on In conversation with: George Gottl

In conversation with: George Gottl

George Gottl is the chief creative officer for UXUS, a leading creative brand and design agency. He has worked with some of the world’s leading retail and hospitality brands to re-imagine the consumer experience.

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Roundhouse kitchen
  • November 17, 2022March 30, 2026
  • Leave a Comment on Project: wow factor kitchen

Project: wow factor kitchen

Clients regularly ask designers for a wow-factor kitchen and I think, for this particular project, Roundhouse achieved just that

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  • November 17, 2022November 17, 2022
  • Leave a Comment on This week’s product launches

This week’s product launches

Bespoke tufted rugs, domino tiles and uncomplicated cabinets. These are the product launches that caught my eye this week

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FLOOR_STORY new studio
  • November 17, 2022November 17, 2022
  • Leave a Comment on Trifle* share new home with FLOOR_STORY

Trifle* share new home with FLOOR_STORY

Commercial interior designers Trifle* have created a multi-functional space to house their own expanding studio as well as a showroom for design house and rug dealer FLOOR_STORY

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Emma Green bedroom for Victorian terrace
  • November 11, 2022November 11, 2022
  • Leave a Comment on Project: Victorian terrace

Project: Victorian terrace

Interior designer Emma Green took on the challenge of creating flexible spaces for this growing family

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Elspeth Pridham, The Insider
Hello I'm Elspeth, a journalist with over 25 years' experience writing about interiors. The Insider is aimed at interior design professionals - I will be sharing product and event news plus insights from industry experts.

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