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Elspeth Pridham is The Insider. Writing about interior design for interior design professionals

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  • Project: The Capston

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  • In conversation with: Meredith House

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  • Inside WOW!house 2026

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  • Walls that speak

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Bert & May jade tiles
  • August 18, 2022August 18, 2022
  • Leave a Comment on This week’s product launches

This week’s product launches

Charming hand painted lamps, dramatic ceramic panels and fresh jade tiles. These are the products that caught my eye this week

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  • August 18, 2022November 6, 2023
  • Leave a Comment on A new way of learning

A new way of learning

This is an interesting idea – a design retreat run by industry experts, tucked away in the East Sussex countryside

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Shelving by Hux bespoke joinery
  • August 10, 2022March 30, 2023
  • 1 Comment on In conversation with: Felix Milns of Hux bespoke joinery

In conversation with: Felix Milns of Hux bespoke joinery

With a background in architectural design and build, Felix Milns understands the requirements of interior designers when it comes to commissioning bespoke joinery

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Pill wall light from Empty State
  • August 10, 2022February 27, 2025
  • Leave a Comment on This week’s product launches

This week’s product launches

Empty State’s first wall light, more rugs made from waste wool and fine Italian furniture – these are the products that caught my eye this week

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Craft lamps from Formed with Future Heritage
  • August 10, 2022May 27, 2025
  • Leave a Comment on Formed with Future Heritage

Formed with Future Heritage

Formed with Future Heritage is a new show coming to Design Centre Chelsea Harbour in October

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Japanese inspired kitchen from H Miller Bros
  • August 3, 2022August 10, 2022
  • Leave a Comment on Japanese inspired kitchen

Japanese inspired kitchen

The attention to detail in this bespoke Japanese inspired kitchen by H.Miller Bros is astonishing. Designer Hugh Miller shows us round

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Wasted rug by Floor_story at Angela's in Margate
  • August 3, 2022August 3, 2022
  • 1 Comment on This week’s product launches

This week’s product launches

Sustainable rugs, an oak sideboard and a boiling water tap. These are the products that caught my eye this week

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  • July 26, 2022February 7, 2025
  • 2 Comments on Room fragrance

Room fragrance

On one of my recent Instagram ramblings I asked if interior designers could share their thoughts on room fragrances. There has been a great response, with interesting insights into what scents you like to use and why.

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Living space by Sidika Owen
  • July 21, 2022July 21, 2022
  • Leave a Comment on Notting Hill apartment

Notting Hill apartment

Sidika Owen founded Studio Sidika in 2015 after a decade long career in investment banking. Here she shares a recent project she completed in Notting Hill

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  • July 21, 2022March 21, 2024
  • Leave a Comment on This week’s product launches

This week’s product launches

Mid Century lighting, smart bathroom taps and gorgeous rugs – these are the product launches that caught my eye this week

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Elspeth Pridham, The Insider
Hello I'm Elspeth, a journalist with over 25 years' experience writing about interiors. The Insider is aimed at interior design professionals - I will be sharing product and event news plus insights from industry experts.

Recent Posts

  • RH London exterior

    New showroom: RH London

    July 27, 2026
  • Capston House Bryan O'Sullivan

    Project: The Capston

    July 27, 2026
  • Founders of Meredith House

    In conversation with: Meredith House

    July 22, 2026
  • Fromental & Timothy Corrigan

    This week’s product launches

    July 22, 2026
  • Bloomfield Ink

    This week’s product launches

    July 8, 2026

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