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Elspeth Pridham is The Insider. Writing about interior design for interior design professionals

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  • Project: Park Hyatt, River Thames Residences

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  • Design-led technology, collaboration and the sensory home

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  • Introducing Create Academy Pro

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  • Navigating the art market spending rules

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Bert & May showroom Bristol
  • November 10, 2022November 11, 2022
  • Leave a Comment on New showrooms outside London

New showrooms outside London

A couple of weeks ago I was banging on about the interior design industry being too London-centric, so I was delighted to get the news of two new showrooms opening outside the capital

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Westminster Firehouse bedroom
  • November 3, 2022November 3, 2022
  • Leave a Comment on Project: Westminster Fire Station revisited

Project: Westminster Fire Station revisited

Inspired by a photograph of Joan Collins, Laura Marino at Studio L has created an inviting duplex show home at Westminster Fire Station

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Cameron Design House
  • November 3, 2022November 3, 2022
  • Leave a Comment on This week’s product launches

This week’s product launches

A dramatic chandelier, two new rugs and atmospheric paint. These are the product launches that caught my eye this week.

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January Furniture Show
  • November 2, 2022November 2, 2022
  • Leave a Comment on January Furniture Show is back

January Furniture Show is back

January Furniture Show will be opening its doors once again at the Birmingham NEC in January 2023

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  • November 1, 2022May 27, 2025
  • Leave a Comment on Join me in conversation with Gareth Devonald Smith

Join me in conversation with Gareth Devonald Smith

Are you heading to Lighting By Design at Design Centre, Chelsea Harbour later this month?

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Sola kitchens
  • October 27, 2022November 7, 2022
  • Leave a Comment on New Showrooms

New Showrooms

Vispring, Sola and Ralph Pucci have all opened in London

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Tolu Adeko
  • October 27, 2022September 25, 2025
  • 2 Comments on In conversation with: Tolù Adẹ̀kọ́

In conversation with: Tolù Adẹ̀kọ́

Adẹ̀kọ́ & Co is a multi-disciplinary design studio. Tolù Adẹ̀kọ́ tells me where his passion for interiors began and why greater racial diversity would benefit the whole industry

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NNS Design SBID International Design Awards
  • October 24, 2022October 24, 2022
  • Leave a Comment on SBID International Design Awards – winners announced

SBID International Design Awards – winners announced

Are you ready for some seriously gorgeous interiors? Turn off the phone, turn on the kettle and settle down to peruse this year’s SBID International Design Award winners

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Interior by Fiona Watkins
  • October 20, 2022October 20, 2022
  • Leave a Comment on Is this industry too London-centric?

Is this industry too London-centric?

Decorex, Focus, Clerkenwell Design Week, Frieze we have a wonderful array of events aimed at interior designers, but what if you work outside the capital?

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Anders floor light from Pinch
  • October 20, 2022October 20, 2022
  • Leave a Comment on This week’s product launches

This week’s product launches

A lamp inspired by a petticoat, rugs inspired by the sea and a wallcovering inspired by a fingerprint. Intrigued? Then read on

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Elspeth Pridham, The Insider
Hello I'm Elspeth, a journalist with over 25 years' experience writing about interiors. The Insider is aimed at interior design professionals - I will be sharing product and event news plus insights from industry experts.

Recent Posts

  • Project: Park Hyatt, River Thames Residences

    October 7, 2026
  • Nucleus at WOW!house

    Design-led technology, collaboration and the sensory home

    October 7, 2026
  • Designers Guild Join Sanderson

    Sanderson take on Designers Guild

    October 7, 2026
  • Andrew Martin

    Andrew Martin Interior Design Award

    October 7, 2026
  • Waterworks taps

    This week’s product launches

    October 7, 2026

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