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Elspeth Pridham is The Insider. Writing about interior design for interior design professionals

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  • Project: award winning bathroom

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Cornflake and Harrods collaboration
  • November 11, 2021November 11, 2021
  • Leave a Comment on Cornflake partner with Harrods

Cornflake partner with Harrods

I have long been intrigued as to why a home automation company should call itself Cornflake, one day I will get to the bottom of this, but for now let’s talk about Cornflake’s collaboration with Harrods Interior Design.

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SBID interior design winner Angel O'Donnell Angel O
  • November 3, 2021August 7, 2023
  • Leave a Comment on Who won at the SBID International Design Awards?

Who won at the SBID International Design Awards?

It’s time to put the kettle on, maybe even grab a biscuit, and then settle down to peruse the winners of this year’s SBID International Design Awards.

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Liquid bathroom Vitra Tom Dixon collaboration
  • November 2, 2021February 8, 2022
  • Leave a Comment on VitrA Tom Dixon collaboration

VitrA Tom Dixon collaboration

If you find yourself in Farringdon be sure to pop into the new VitrA showroom, it’s a pleasing space anyway, but now it is even more interesting as the new Tom Dixon collaboration is on display.

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Buster + Punch kitchen in black
  • November 2, 2021November 2, 2021
  • Leave a Comment on First kitchen for Buster+Punch

First kitchen for Buster+Punch

Are you familiar with the Buster+Punch collection of handsome architectural hardware? The company has just launched its first kitchen. A modular, free standing design available exclusively in the UK.

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Laura Hammett accessories
  • October 28, 2021August 26, 2025
  • Leave a Comment on Laura Hammett home accessories

Laura Hammett home accessories

Interior designer Laura Hammett has launched her own collection of home accessories featuring her signature colour palette and attention to fine detail

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Covent garden flat living space
  • October 26, 2021October 26, 2021
  • Leave a Comment on Project: Covent Garden flat

Project: Covent Garden flat

Rosie and Sarah Ward are the mother and daughter team behind interior design studio Ward & Co. They have recently completed a gorgeous two bedroom flat in the heart of Covent Garden. Rosie took me on a tour.

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  • October 26, 2021October 26, 2021
  • Leave a Comment on Naturalmat sustainable beds

Naturalmat sustainable beds

This year Naturalmat exhibited at Planted, the sustainable design show in Kings Cross. The company then went on to win the Best Sustainable Product award at Decorex. But Naturalmat is not new to the world of considerate design, it launched in Devon 1999, as company founder Mark Tremlett explains.

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Furniture from Ventura Design
  • October 21, 2021October 21, 2021
  • Leave a Comment on In conversation with: Arlene McIntyre

In conversation with: Arlene McIntyre

Arlene McIntyre is the founder of Ventura Design a one stop shop for all things interiors. She tells me about the latest collections and the benefits to interior designers of working with Ventura.

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Wild Daisy this weeks interior design news
  • October 21, 2021October 2, 2023
  • Leave a Comment on This week’s interior design news

This week’s interior design news

Lego accessories, floral wallpaper and snowy rugs – read on to find out which interior products caught my eye this week

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Dining room interior design trends 2022
  • October 19, 2021November 1, 2022
  • Leave a Comment on Interior design trends for 2022

Interior design trends for 2022

Charu Gandhi established multi award winning interior design studio Elicyon in 2014. Here she predicts eight design trends that we can expect to see in 2022 and shares images from her latest projects

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Elspeth Pridham, The Insider
Hello I'm Elspeth, a journalist with over 25 years' experience writing about interiors. The Insider is aimed at interior design professionals - I will be sharing product and event news plus insights from industry experts.

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