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Elspeth Pridham is The Insider. Writing about interior design for interior design professionals

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Articles by Elspeth Pridham

Belgravia Gallery
  • July 4, 2024July 4, 2024
  • Leave a Comment on Meet the gallery: Belgravia

Meet the gallery: Belgravia

Belgravia Gallery’s managing director, Laura Walford, talks about the power of pieces by Nelson Mandela and why you should always buy art that you love

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Decorex 2024
  • July 4, 2024July 4, 2024
  • Leave a Comment on Decorex 2024

Decorex 2024

Is it too soon to start talking about Decorex? I don’t think so. Here’s the latest news ahead of this autumn’s show

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WOW!house 2024
  • June 14, 2024May 27, 2025
  • Leave a Comment on WOW!house 2024

WOW!house 2024

I challenge you to walk round this year’s WOW!house and not say wow!

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Japandi apartment by Elicyon
  • June 14, 2024June 14, 2024
  • 2 Comments on Project: Japandi minimalism

Project: Japandi minimalism

Elicyon fused Eastern and Western characteristics for this serene London apartment

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The new Hill House Lifestyle collection
  • June 14, 2024June 14, 2024
  • Leave a Comment on Hill House Interiors launch anniversary collection

Hill House Interiors launch anniversary collection

Interior design studio Hill House Interiors has launched a collection of furniture, rugs and accessories

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  • June 14, 2024June 14, 2024
  • Leave a Comment on This week’s product launches

This week’s product launches

Handles made from lava, magnetic wood and flock inspired fabrics. Here are the products that caught my eye this week

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Sally Conran interior designer
  • May 29, 2024May 29, 2024
  • 1 Comment on In conversation with : Sally Conran

In conversation with : Sally Conran

Interior designer Sally Conran shares her thoughts on residential versus commercial design and why she enjoys being a dragon

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GUBI London showroom
  • May 29, 2024
  • Leave a Comment on New showrooms

New showrooms

GUBI and Tai Ping have both opened smart new showrooms in London

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Design Mumbai
  • May 29, 2024May 29, 2024
  • Leave a Comment on Design Mumbai

Design Mumbai

Here’s news of a new design show taking place in the exciting Indian city of Mumbai

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Clearwater bath
  • May 29, 2024June 5, 2024
  • Leave a Comment on This week’s product launches

This week’s product launches

A hand painted bath, upcycled paint and a very clever downlight – here are the products that caught my eye this week

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Elspeth Pridham, The Insider
Hello I'm Elspeth, a journalist with over 25 years' experience writing about interiors. The Insider is aimed at interior design professionals - I will be sharing product and event news plus insights from industry experts.

Recent Posts

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    Rabih Hage Bursary 2026

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  • Fired Earth and Nina Campbell

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  • ClassiCon rug

    This week’s product launches

    January 13, 2026
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    Project: Crafted at Powdermills

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