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Elspeth Pridham is The Insider. Writing about interior design for interior design professionals

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Articles by Elspeth Pridham

hand knotted rug Solace by Wendy Morrison
  • April 27, 2023April 27, 2023
  • 1 Comment on In conversation with: Rug designer Wendy Morrison

In conversation with: Rug designer Wendy Morrison

Wendy Morrison recently opened her first London showroom, here she chats about her distinctive style, rugs that make her smile and her favourite shoes

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Graphenstone Ashmolean
  • April 27, 2023January 5, 2026
  • Leave a Comment on This Week’s product launches

This Week’s product launches

Paint inspired by the Ashmolean, wallpaper inspired by furniture and a gorgeous glossy console. These are the products that caught my eye this week

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Vibrant lighting Control4
  • April 20, 2023April 26, 2023
  • 2 Comments on Understanding smart home technology

Understanding smart home technology

Everything you ever wanted to know about smart home technology but were too shy to ask – expert advice for interior designers

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Tree of Life headboard by Natasha Hulse
  • April 20, 2023April 20, 2023
  • 3 Comments on In conversation with: Natasha Hulse

In conversation with: Natasha Hulse

Bespoke fabric artist Natasha Hulse specialises in three-dimensional appliqué works that are then upholstered onto headboards, furniture even lampshades

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Balineum tiles
  • April 13, 2023September 25, 2025
  • Leave a Comment on This week’s product launches

This week’s product launches

Otto’s first marble tiles, tactile recycled fabrics and a bench inspired by a lion cub – here are the latest interior products to catch my eye

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Boys Hall Ashford
  • April 13, 2023April 13, 2023
  • 1 Comment on Project: Boys Hall

Project: Boys Hall

Architects Hollaway Studio took inspiration from the 17th century to create a bright and spacious restaurant for historic Boys Hall

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Vintage vases from Archyvio
  • April 12, 2023April 12, 2023
  • Leave a Comment on Archyvio a new way to buy vintage objects

Archyvio a new way to buy vintage objects

Archyvio is a new online platform for sourcing timeless objects – offering another perspective on sustainability through lasting design

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Music room in Bloomsbury apartment
  • March 30, 2023March 30, 2023
  • Leave a Comment on Project: Bloomsbury apartment

Project: Bloomsbury apartment

LLI Design were commissioned to completely redesign and refurbish a period apartment in a grand mansion block in the heart of Bloomsbury London

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Roma sanitaryware from Aston Matthews
  • March 30, 2023May 28, 2026
  • Leave a Comment on This week’s product launches

This week’s product launches

Graphic tiles, a green loo and striking plaster lights. These are the product launches that caught my eye this week

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Black & Key
  • March 30, 2023March 30, 2023
  • Leave a Comment on In conversation with: Alistair Black of Black & Key

In conversation with: Alistair Black of Black & Key

Black & Key work with interior designers to create made to measure furniture. Alistair Black, founder of this British brand, spoke to The Insider about his life as a craftsman and the need to keep these skills alive

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Elspeth Pridham, The Insider
Hello I'm Elspeth, a journalist with over 25 years' experience writing about interiors. The Insider is aimed at interior design professionals - I will be sharing product and event news plus insights from industry experts.

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