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Elspeth Pridham is The Insider. Writing about interior design for interior design professionals

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  • Project: Regency grandeur

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  • Introducing Ateliers LemaĆ®tre

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  • Fabrics & wallpapers Spring 2026

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  • Project: Fulham maisonette

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  • May 30, 2022May 30, 2022
  • Leave a Comment on This week’s product launches

This week’s product launches

A colourful rug, monochrome sofa and ochre lampshade – these are the products that caught my eye this week

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  • May 30, 2022May 31, 2022
  • Leave a Comment on BIID reveals shortlist for Design Awards

BIID reveals shortlist for Design Awards

The British Institute of Interior Design has announced the shortlist for its inaugural BIID Interior Design Awards, with 28 projects shortlisted across seven regional categories.

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Battersea Power Station exterior
  • May 11, 2022May 11, 2022
  • Leave a Comment on Project: Battersea Power Station

Project: Battersea Power Station

I have always loved the industrial hulk that is Battersea Power Station, so I was intrigued to see the latest residential apartments in the newly opened Switch House East

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Textiles from Schumacher
  • May 11, 2022May 11, 2022
  • Leave a Comment on In conversation with: Schumacher’s Benjamin Frowein

In conversation with: Schumacher’s Benjamin Frowein

Founded in France, success built in The States and finally a showroom in the UK. I chat to Benni Frowein of Schumacher about the company’s history, future and why it took so long to get here

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  • May 10, 2022March 21, 2024
  • Leave a Comment on This week’s product launches

This week’s product launches

An adorable pouf, black taps and silk carpets – here are the product launches that caught my eye this week

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Bisca bespoke staircase
  • May 5, 2022May 5, 2022
  • Leave a Comment on Reclaimed vodka oak staircase

Reclaimed vodka oak staircase

This week I came across this unusual story from bespoke staircase specialist Bisca

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Rothschild & Bickers glass lighting
  • May 5, 2022May 5, 2022
  • 1 Comment on In conversation with: Victoria Rothschild of Rothschild & Bickers

In conversation with: Victoria Rothschild of Rothschild & Bickers

Rothschild & Bickers produce gorgeous handcrafted glass lighting. Co-founder Victoria Rothschild tells me about the company ethos, their first big break and her favourite possession

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Mylands dining room
  • May 5, 2022May 5, 2022
  • Leave a Comment on Project: The painted home

Project: The painted home

Mylands paint worked with creative director Andrea Gelardin to create the perfect finishes for her family home in North London

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Riverstone later living apartment
  • April 28, 2022April 28, 2022
  • Leave a Comment on Project: Later living

Project: Later living

Riverstone has launched prime, later living apartments for the over 65s in Fulham. I caught up with Chris Dezille, founder of Honky, to discuss the interiors

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Home Barn interior
  • April 28, 2022April 28, 2022
  • Leave a Comment on Introducing Home Barn

Introducing Home Barn

If your latest project calls for a few vintage pieces, here’s an interiors shop you might like to visit

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Elspeth Pridham, The Insider
Hello I'm Elspeth, a journalist with over 25 years' experience writing about interiors. The Insider is aimed at interior design professionals - I will be sharing product and event news plus insights from industry experts.

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