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Elspeth Pridham is The Insider. Writing about interior design for interior design professionals

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  • Project: Crafted at Powdermills

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  • Project: Luxury sleeper train

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  • Five defining interior design trends for 2026

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  • Project: The OWO

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Jane Churchill collection from Colefax & Fowler
  • June 2, 2021April 15, 2025
  • 1 Comment on The latest fabric and wallpaper collections

The latest fabric and wallpaper collections

I’ve pulled together my pick of the latest fabric and wallpaper collections. A fabulously eclectic mix with inspiration taken from West London, China’s royal gardens and Beatrix Potter

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Home gym overlooking the sea by Thorpe Design
  • May 26, 2021May 1, 2025
  • Leave a Comment on Creating the perfect home gym

Creating the perfect home gym

It seems the pandemic has caused a surge in demand for exercise spaces within the home.  I asked four professional interior designers, all BIID members, for their tips on creating the perfect home gym.

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Matrix rug from Topfloor by Esti
  • May 20, 2021June 2, 2021
  • Leave a Comment on This week’s interior design news

This week’s interior design news

I have a truly eclectic mix of product launches for you in this week’s interior design news. Including enchanting wallpaper, mesmerising 3D rugs and a chandelier inspired by motorbike exhausts!

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Risom collection from Stellar Works
  • May 18, 2021February 28, 2022
  • Leave a Comment on Mid century design classics re-issued by Stellar Works

Mid century design classics re-issued by Stellar Works

Following the mantra that good design is timeless design, Stellar Works has re-issued a selection of classic furniture designs to sit alongside its more contemporary collections. I take a closer look at the pieces from Vilhelm Wohlert, Jens Risom and Carlo Francolini.

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  • May 13, 2021May 25, 2021
  • Leave a Comment on This week’s interior design news

This week’s interior design news

In this week’s interior design news, I bring you a handsome brass wall lantern, sustainable garden furniture and a compact cast iron bath

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  • May 11, 2021September 30, 2024
  • Leave a Comment on My guide to Rye

My guide to Rye

Fancy a day out? Jump in your car or hop on the train and head off for a lovely day in Rye. This picturesque little town boasts some really impressive interior design shops. So, whether you are shopping for yourself or sourcing pieces for a project it makes a fabulous day out.

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Helen Armon-Jones, The Art Buyer
  • May 3, 2021April 12, 2022
  • Leave a Comment on The art buyer

The art buyer

Helen Armon-Jones launched The Art Buyer to enable people to enjoy the experience of buying original, contemporary art without the ‘stuffy formality’.

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  • April 28, 2021May 25, 2021
  • Leave a Comment on Project: Chelsea Creek

Project: Chelsea Creek

Adriel Lack and Rae Underhill, aka Raven & Lack, took me on a tour of their latest project and discussed the merits of being two Australians on London’s interior design scene.

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  • April 27, 2021March 7, 2024
  • Leave a Comment on This week’s interior design news

This week’s interior design news

So much to talk about this week – including summery tiles from Otto, sumptuous lampshades from BeauVamp a new rug company to investigate and a dolls house full of miniature marvels from Christopher Guy

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  • April 26, 2021May 25, 2021
  • Leave a Comment on In conversation with: Aiveen Daly

In conversation with: Aiveen Daly

Aiveen Daly is a specialist in fabric manipulation, producing exquisite hand bead work, embroidery and leather craft for some of the world’s finest interior projects. This is not just upholstery, this is Aiveen Daly upholstery.

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Elspeth Pridham, The Insider
Hello I'm Elspeth, a journalist with over 25 years' experience writing about interiors. The Insider is aimed at interior design professionals - I will be sharing product and event news plus insights from industry experts.

Recent Posts

  • ClassiCon rug

    This week’s product launches

    January 13, 2026
  • Crafted Hotel at Powdermills

    Project: Crafted at Powdermills

    January 13, 2026
  • Pooky Projects

    Pooky Projects launch

    January 13, 2026
  • British Institute of Interior Design Awards 2026

    BIID Interior Design Awards 2026

    January 12, 2026
  • ReFAB Studio landfill

    Introducing ReFAB Studio

    December 11, 2025

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