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Elspeth Pridham is The Insider. Writing about interior design for interior design professionals

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Floor Story 10x10
  • May 14, 2024May 14, 2024
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This week’s product launches

This week we’re celebrating, with FLOOR_STORY, Aram and Fritz Hansen all marking significant milestone

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mirror by Dominic Schuster
  • April 11, 2024April 11, 2024
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This weeks product launches

Antiqued mirrors, a jaunty lamp and cushions inspired by The New Forest. These are the products that caught my eye this week

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James Hare trims
  • March 6, 2024March 12, 2024
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This week’s product launches

A new trim collection, Japanese influenced furniture and rugs inspired by mist and Greek symbols. These are the new product launches that caught my eye this week

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Crucial Trading new trims
  • February 8, 2024February 8, 2024
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This week’s product launches

It’s wet and miserable outside so let’s talk about colour. This week I bring you vibrant launches from Crucial Trading, The Fabric Collective and Samuel & Sons

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Douglas classic wood flooring
  • November 9, 2023November 9, 2023
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This week’s product launches

Edgy lighting, geometric border tiles and paint inspired by Manchester’s music venues – here are the products that caught my eye this week

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Stone Il Granito bath from West One Bathrooms
  • October 26, 2023October 26, 2023
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This week’s product launches

Brass tables that look like crochet, a brutalist sideboard and a magnificent stone bath. These are the products that caught my eye this week

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  • October 5, 2023October 5, 2023
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This week’s product launches

Mischievous wallpaper, rugs that promote a long and happy life and playful tiles – these are the products that caught my eye this week

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  • July 27, 2023July 27, 2023
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This week’s product launches

Wallpaper inspired by Swedish ceramics, the debut collection from a graduate designer and a stone resin bath. These are the products that caught my eye this week

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Rugs from Art+Loom
  • July 6, 2023July 6, 2023
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This week’s product launches

Lighting inspired by baskets plus rugs inspired by rocks and candy. Here are the product launches that caught my eye this week

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Tile trends 2023
  • June 29, 2023June 29, 2023
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Tile trends 2023

After a two year hiatus, the Cevisama tile fair was back this year in Valencia. Here are the key tile trends to look out for in 2023

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Elspeth Pridham, The Insider
Hello I'm Elspeth, a journalist with over 25 years' experience writing about interiors. The Insider is aimed at interior design professionals - I will be sharing product and event news plus insights from industry experts.

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