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Elspeth Pridham is The Insider. Writing about interior design for interior design professionals

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Articles by Elspeth Pridham

  • September 15, 2021September 15, 2021
  • Leave a Comment on Project: mid-century townhouse

Project: mid-century townhouse

Irene Gunter, of interior design practice Gunter & Co, discusses the challenges of bringing light and space to a mid-century townhouse.

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Henry Holland rug for Floor Story London Design Festival
  • September 8, 2021May 27, 2025
  • Leave a Comment on London Design Festival 2021

London Design Festival 2021

I am so excited about London Design Festival – actual, real events taking place across the capital later this month. Here are all the details of where to go and what to see.

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SaraCosgrove
  • September 6, 2021September 8, 2021
  • Leave a Comment on In conversation with: Sara Cosgrove

In conversation with: Sara Cosgrove

Dublin based interior designer Sara Cosgrove has been chosen to design the bar at this year’s Decorex. I asked her about her plans for the show and her style in general.

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  • September 1, 2021September 1, 2021
  • Leave a Comment on I walked The Line

I walked The Line

Occasionally I highlight days out that I think you will enjoy. My latest suggestion is public art walk The Line in East London – a surprisingly lovely meander next to the River Lea with some thought provoking artworks thrown in.

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  • August 31, 2021March 7, 2024
  • Leave a Comment on This week’s interior design news

This week’s interior design news

Minimalist lighting and maximalist wallpaper both make an appearance in this week’s product news

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Image of an hourglass
  • August 24, 2021July 15, 2024
  • Leave a Comment on Designing interiors for the elderly

Designing interiors for the elderly

Can thoughtful interior design help an ageing population stay in their homes for longer? I asked BIID members Gilly Craft and Lori Pinkerton-Rolet for their insights.

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Mineral collection from Croft
  • August 24, 2021October 11, 2021
  • Leave a Comment on This week’s interior design news

This week’s interior design news

Quartzite that looks like turtle shell, lights that look like leaves and architectural hardware that looks like jade. Are you ready for this week’s product roundup?

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  • August 17, 2021October 2, 2023
  • 2 Comments on Real kitchens

Real kitchens

With so many great kitchen suppliers out there, how do you choose the right one for your project? Let’s ignore glossy brochure photos for now and even swerve perfect showroom displays. Instead, here is a selection of real kitchens to give you a taste of what’s available.

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Branch chandelier from Empty State
  • August 9, 2021April 15, 2024
  • Leave a Comment on Empty State lighting

Empty State lighting

I am starting to receive pre-publicity for London Design Festival, including details of a new British lighting brand promising customisable, made-to-order fittings with architectural flair.

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  • August 6, 2021March 30, 2026
  • Leave a Comment on Review: timeless interior style webinar

Review: timeless interior style webinar

Do you agree that right now, timeless interior style matters more than ever?

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Elspeth Pridham, The Insider
Hello I'm Elspeth, a journalist with over 25 years' experience writing about interiors. The Insider is aimed at interior design professionals - I will be sharing product and event news plus insights from industry experts.

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