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Elspeth Pridham is The Insider. Writing about interior design for interior design professionals

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Articles by Elspeth Pridham

  • July 13, 2021July 13, 2021
  • Leave a Comment on Clerkenwell unlocked

Clerkenwell unlocked

Last week, pink flags were once again flying in EC1 to mark Clerkenwell Unlocked. A timely reminder that design showrooms are open and ready for business

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  • July 12, 2021July 12, 2021
  • Leave a Comment on Project: Cath Beckett’s home

Project: Cath Beckett’s home

Cath Beckett is co-founder of interior design studio Yellow London. What a treat to step inside her home, bursting with colour and pattern

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Mood board from Sample Library
  • July 6, 2021June 30, 2026
  • Leave a Comment on This week’s interior design news

This week’s interior design news

A new president for the BIID, London’s first sustainability showroom and the launch of an online sample library. These are the stories that caught my eye this week

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Buster + Punch crash helmets
  • July 6, 2021July 6, 2021
  • 1 Comment on In conversation with: Massimo Buster Minale

In conversation with: Massimo Buster Minale

With his brand Buster + Punch, Massimo Buster Minale is on a mission to show that design has the power to ‘blow your mind and change your perspectives’.

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cartoon 'Beware wood hidden by trees'
  • July 5, 2021July 5, 2021
  • 2 Comments on How interior designers benefit from a business coach

How interior designers benefit from a business coach

In this guest blog, Andrew Brown sets out why he thinks interior designers can benefit from the personalised, tailored advice provided by a business coach.

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Living area in TR Studio project
  • July 1, 2021November 25, 2021
  • Leave a Comment on Project: duplex apartment

Project: duplex apartment

With imaginative use of bespoke joinery, TR Studio reimagined a West London duplex apartment to become an elegant but hardworking four-bedroom family home

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  • June 29, 2021July 27, 2021
  • 1 Comment on Greenwich Peninsula sculpture trail

Greenwich Peninsula sculpture trail

I really enjoyed exploring the Greenwich Peninsula. A walk by the Thames, thought provoking sculptures and a ride in a cable car. What’s not to like?

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  • June 29, 2021June 29, 2021
  • Leave a Comment on This week’s interior design news

This week’s interior design news

A new showroom for West One Bathrooms, crazy maze tiles from Bert & May plus Roger Oates’ first tufted rugs. It is all in this week’s interior design news

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  • June 15, 2021June 16, 2021
  • Leave a Comment on Project: Passivhaus

Project: Passivhaus

Is it possible to transform a Victorian property into a Passivhaus? OEB Architects’ highly insulated refurbishment and extension of a North London townhouse demonstrates that it can be done.

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Christopher Farr cloth
  • June 14, 2021June 9, 2021
  • 1 Comment on In conversation with: Michal Silver at Christopher Farr Cloth

In conversation with: Michal Silver at Christopher Farr Cloth

Christopher Farr Cloth is celebrating its 21st year with the opening of a new showroom on London’s Kings Road. Here co-founder Michal Silver shares her thoughts on design collaborations, uplifting prints and the joy of just being alive.

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Elspeth Pridham, The Insider
Hello I'm Elspeth, a journalist with over 25 years' experience writing about interiors. The Insider is aimed at interior design professionals - I will be sharing product and event news plus insights from industry experts.

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