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Elspeth Pridham is The Insider. Writing about interior design for interior design professionals

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  • Project: Crafted at Powdermills

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  • Project: Luxury sleeper train

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  • Five defining interior design trends for 2026

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  • Project: The OWO

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cartoon 'Beware wood hidden by trees'
  • July 5, 2021July 5, 2021
  • 2 Comments on How interior designers benefit from a business coach

How interior designers benefit from a business coach

In this guest blog, Andrew Brown sets out why he thinks interior designers can benefit from the personalised, tailored advice provided by a business coach.

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Living area in TR Studio project
  • July 1, 2021November 25, 2021
  • Leave a Comment on Project: duplex apartment

Project: duplex apartment

With imaginative use of bespoke joinery, TR Studio reimagined a West London duplex apartment to become an elegant but hardworking four-bedroom family home

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  • June 29, 2021July 27, 2021
  • 1 Comment on Greenwich Peninsula sculpture trail

Greenwich Peninsula sculpture trail

I really enjoyed exploring the Greenwich Peninsula. A walk by the Thames, thought provoking sculptures and a ride in a cable car. What’s not to like?

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  • June 29, 2021June 29, 2021
  • Leave a Comment on This week’s interior design news

This week’s interior design news

A new showroom for West One Bathrooms, crazy maze tiles from Bert & May plus Roger Oates’ first tufted rugs. It is all in this week’s interior design news

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  • June 15, 2021June 16, 2021
  • Leave a Comment on Project: Passivhaus

Project: Passivhaus

Is it possible to transform a Victorian property into a Passivhaus? OEB Architects’ highly insulated refurbishment and extension of a North London townhouse demonstrates that it can be done.

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Christopher Farr cloth
  • June 14, 2021June 9, 2021
  • 1 Comment on In conversation with: Michal Silver at Christopher Farr Cloth

In conversation with: Michal Silver at Christopher Farr Cloth

Christopher Farr Cloth is celebrating its 21st year with the opening of a new showroom on London’s Kings Road. Here co-founder Michal Silver shares her thoughts on design collaborations, uplifting prints and the joy of just being alive.

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Arte Helix capiz shell wall tiles
  • June 9, 2021June 9, 2021
  • Leave a Comment on This week’s interior design news

This week’s interior design news

Striking capiz shell tiles, an intricate silk embroidery inspired by Queen Elizabeth I, and eco friendly paint. It’s all in this week’s interior design news

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Twist by Matthew Chambers at Artefact
  • June 9, 2021May 27, 2025
  • Leave a Comment on Artefact at Design Centre Chelsea Harbour

Artefact at Design Centre Chelsea Harbour

Artefact, a new contemporary craft fair, launches at Design Centre, Chelsea Harbour from 22 to 29 June.

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1935 Normandie clutch bag
  • June 8, 2021August 7, 2023
  • Leave a Comment on Handbags at the V&A

Handbags at the V&A

I am not a huge handbag fan. They are useful and I have a small selection suitable for different activities – work, holiday, evening – but I have never understood the desire for lavish, designer bags with ridiculously high price tags.

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Westminster Fire Station exterior
  • June 2, 2021November 6, 2023
  • Leave a Comment on Inside Westminster Fire Station

Inside Westminster Fire Station

I caught up with Laura Marino, founder and creative director at Studio L, London, to discuss how she repurposed a handsome Edwardian fire station into a collection of boutique apartments.

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Elspeth Pridham, The Insider
Hello I'm Elspeth, a journalist with over 25 years' experience writing about interiors. The Insider is aimed at interior design professionals - I will be sharing product and event news plus insights from industry experts.

Recent Posts

  • ClassiCon rug

    This week’s product launches

    January 13, 2026
  • Crafted Hotel at Powdermills

    Project: Crafted at Powdermills

    January 13, 2026
  • Pooky Projects

    Pooky Projects launch

    January 13, 2026
  • British Institute of Interior Design Awards 2026

    BIID Interior Design Awards 2026

    January 12, 2026
  • ReFAB Studio landfill

    Introducing ReFAB Studio

    December 11, 2025

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