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Elspeth Pridham is The Insider. Writing about interior design for interior design professionals

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Articles with project

  • June 15, 2021June 16, 2021
  • Leave a Comment on Project: Passivhaus

Project: Passivhaus

Is it possible to transform a Victorian property into a Passivhaus? OEB Architects’ highly insulated refurbishment and extension of a North London townhouse demonstrates that it can be done.

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Westminster Fire Station exterior
  • June 2, 2021November 6, 2023
  • Leave a Comment on Inside Westminster Fire Station

Inside Westminster Fire Station

I caught up with Laura Marino, founder and creative director at Studio L, London, to discuss how she repurposed a handsome Edwardian fire station into a collection of boutique apartments.

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Home gym overlooking the sea by Thorpe Design
  • May 26, 2021May 1, 2025
  • Leave a Comment on Creating the perfect home gym

Creating the perfect home gym

It seems the pandemic has caused a surge in demand for exercise spaces within the home.  I asked four professional interior designers, all BIID members, for their tips on creating the perfect home gym.

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  • April 28, 2021May 25, 2021
  • Leave a Comment on Project: Chelsea Creek

Project: Chelsea Creek

Adriel Lack and Rae Underhill, aka Raven & Lack, took me on a tour of their latest project and discussed the merits of being two Australians on London’s interior design scene.

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  • April 21, 2021May 1, 2025
  • Leave a Comment on Project: Victorian mansion block

Project: Victorian mansion block

Kitesgrove successfully integrated a client’s Latin-American art collection into this handsome apartment. Managing director Sophie Coller gave me a tour.

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  • March 29, 2021July 12, 2021
  • Leave a Comment on Project: London townhouse

Project: London townhouse

The use of colourful art and bespoke pieces appealed to me in this townhouse project from Yellow London

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  • March 16, 2021May 25, 2021
  • 1 Comment on In conversation with : Interior Fox

In conversation with : Interior Fox

Interior Fox is a young interior design practice launched by Jen Choate and Mar Ugarte with the aim of delivering high quality interior design at any budget.

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  • March 9, 2021November 25, 2021
  • Leave a Comment on Project: Chelsea mews house

Project: Chelsea mews house

Architecture and interior design practice, TR Studio, transformed an end of mews house in Chelsea into a family home away from home.

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Elspeth Pridham, The Insider
Hello I'm Elspeth, a journalist with over 25 years' experience writing about interiors. The Insider is aimed at interior design professionals - I will be sharing product and event news plus insights from industry experts.

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