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Elspeth Pridham is The Insider. Writing about interior design for interior design professionals

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  • Project: Victorian terrace

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  • Navigating the art market spending rules

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  • Decorex 2026

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  • New president for the BIID

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Little Greene Re:mix
  • August 2, 2023August 2, 2023
  • Leave a Comment on Behind the scenes at: Little Greene

Behind the scenes at: Little Greene

Good paint is the result of fine ingredients and attention to colour consistency – as I found out on this recent factory visit

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  • July 27, 2023July 27, 2023
  • Leave a Comment on This week’s product launches

This week’s product launches

Wallpaper inspired by Swedish ceramics, the debut collection from a graduate designer and a stone resin bath. These are the products that caught my eye this week

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Decorex 2023
  • July 27, 2023July 27, 2023
  • Leave a Comment on Decorex sustainability task force

Decorex sustainability task force

The Decorex Sustainability Task Force has been launched, to encourage the Decorex community to become more sustainable

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Little Greene Remix paint
  • July 27, 2023January 12, 2026
  • Leave a Comment on PETA’s Vegan Homeware Awards 2023

PETA’s Vegan Homeware Awards 2023

Luxurious silk-free sheets, a range of vegan candles and a chair in pineapple leather are among the items chosen as winners in PETA’s Vegan Homeware Awards

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  • July 20, 2023July 20, 2023
  • Leave a Comment on Project: the wellness home

Project: the wellness home

Studio Mae’s recent Notting Hill project has been shortlisted for three awards and recognised for its focus on wellness

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  • July 20, 2023August 26, 2025
  • Leave a Comment on This week’s product launches

This week’s product launches

A cloud mirror, jungle tiles and a mighty stone bath. These are the products that caught my eye this week

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May Fawzy president of the British Institute of Interior Design
  • July 20, 2023July 20, 2023
  • Leave a Comment on New president for the BIID

New president for the BIID

The British Institute of Interior Design (BIID) has welcomed May Fawzy as its president

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  • July 6, 2023July 6, 2023
  • Leave a Comment on Showroom news

Showroom news

Nina Campbell opens on Pimlico Road and Poggenpohl’s showroom in Hampstead reopens after a devastating fire

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Rugs from Art+Loom
  • July 6, 2023July 6, 2023
  • Leave a Comment on This week’s product launches

This week’s product launches

Lighting inspired by baskets plus rugs inspired by rocks and candy. Here are the product launches that caught my eye this week

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bedroom wellness in the home
  • July 6, 2023July 6, 2023
  • Leave a Comment on Top tips for wellness in the home

Top tips for wellness in the home

Studio Mae specialise in wellness focussed design. Elevating a sense of calm through the use of sustainably sourced, non-toxic finishes and fittings

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Elspeth Pridham, The Insider
Hello I'm Elspeth, a journalist with over 25 years' experience writing about interiors. The Insider is aimed at interior design professionals - I will be sharing product and event news plus insights from industry experts.

Recent Posts

  • Matteo Bianchi

    Project: Victorian terrace

    September 23, 2026
  • BIID 10,000 changes everything

    Navigating the art market spending rules

    September 23, 2026
  • Decorex 2026

    Decorex 2026

    September 23, 2026
  • Little Greene

    This week’s product launches

    September 23, 2026
  • Pippa Paton

    New book

    September 23, 2026

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