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Elspeth Pridham is The Insider. Writing about interior design for interior design professionals

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  • Project: Crafted at Powdermills

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  • Project: Luxury sleeper train

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  • Five defining interior design trends for 2026

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  • Project: The OWO

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  • September 16, 2021April 15, 2024
  • Leave a Comment on Meet Eley Kishimoto

Meet Eley Kishimoto

Apparently they don’t usually give interviews, so I am delighted to have the opportunity to talk to design duo Eley Kishimoto at Design London

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  • September 15, 2021May 27, 2025
  • Leave a Comment on Grow your interior design business

Grow your interior design business

Have you reached the point where you want to grow your interior design business? Join me at Focus for an informal, but hopefully informative, discussion exploring the possibilities

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  • September 15, 2021September 15, 2021
  • Leave a Comment on Project: mid-century townhouse

Project: mid-century townhouse

Irene Gunter, of interior design practice Gunter & Co, discusses the challenges of bringing light and space to a mid-century townhouse.

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Henry Holland rug for Floor Story London Design Festival
  • September 8, 2021May 27, 2025
  • Leave a Comment on London Design Festival 2021

London Design Festival 2021

I am so excited about London Design Festival – actual, real events taking place across the capital later this month. Here are all the details of where to go and what to see.

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SaraCosgrove
  • September 6, 2021September 8, 2021
  • Leave a Comment on In conversation with: Sara Cosgrove

In conversation with: Sara Cosgrove

Dublin based interior designer Sara Cosgrove has been chosen to design the bar at this year’s Decorex. I asked her about her plans for the show and her style in general.

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  • September 1, 2021September 1, 2021
  • Leave a Comment on I walked The Line

I walked The Line

Occasionally I highlight days out that I think you will enjoy. My latest suggestion is public art walk The Line in East London – a surprisingly lovely meander next to the River Lea with some thought provoking artworks thrown in.

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  • August 31, 2021March 7, 2024
  • Leave a Comment on This week’s interior design news

This week’s interior design news

Minimalist lighting and maximalist wallpaper both make an appearance in this week’s product news

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Image of an hourglass
  • August 24, 2021July 15, 2024
  • Leave a Comment on Designing interiors for the elderly

Designing interiors for the elderly

Can thoughtful interior design help an ageing population stay in their homes for longer? I asked BIID members Gilly Craft and Lori Pinkerton-Rolet for their insights.

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Mineral collection from Croft
  • August 24, 2021October 11, 2021
  • Leave a Comment on This week’s interior design news

This week’s interior design news

Quartzite that looks like turtle shell, lights that look like leaves and architectural hardware that looks like jade. Are you ready for this week’s product roundup?

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  • August 17, 2021October 2, 2023
  • 1 Comment on Real kitchens

Real kitchens

With so many great kitchen suppliers out there, how do you choose the right one for your project? Let’s ignore glossy brochure photos for now and even swerve perfect showroom displays. Instead, here is a selection of real kitchens to give you a taste of what’s available.

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Elspeth Pridham, The Insider
Hello I'm Elspeth, a journalist with over 25 years' experience writing about interiors. The Insider is aimed at interior design professionals - I will be sharing product and event news plus insights from industry experts.

Recent Posts

  • ClassiCon rug

    This week’s product launches

    January 13, 2026
  • Crafted Hotel at Powdermills

    Project: Crafted at Powdermills

    January 13, 2026
  • Pooky Projects

    Pooky Projects launch

    January 13, 2026
  • British Institute of Interior Design Awards 2026

    BIID Interior Design Awards 2026

    January 12, 2026
  • ReFAB Studio landfill

    Introducing ReFAB Studio

    December 11, 2025

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